Job Description

The Digital Marketing Manager is positioned to provide digital marketing, communication leadership, & direction for James River Church & affiliated organizations in an effort to spread the Gospel & reach the lost. This includes developing specific goals, initiatives, & plans to help achieve the overall vision & goals of the church, as well as any affiliated organizations. The expectation is to be the resident expert in digital technology, communications, & marketing to provide advice, assistance, & options in relation to specific departmental goals. This role also includes providing leadership to the digital marketing department ensuring that the team stays on target, well resourced for their responsibilities, & maintain a healthy work/life/spiritual balance.

Essential Responsibilities & Duties

Leadership

• Ability to generate specific goals & tasks from abstract initiatives & goals
• Keep on task & with steady progress without constant oversight
• Make decisions based on data, understanding of goals, & within constraints
• Develop & maintain yearly budgets to achieve maximum results
• Provide organizational & cultural leadership to the digital marketing team
• Consistent leadership style
• Ability to work under deadlines & in a high feedback environment
• Technical problem solving & aptitude for various digital situations
• Ability to integrate various software & technologies to achieve overall goals
• Knowledge of the latest technology advances
• Testing & vetting of new potential solutions
• Drive to implement new technology to improve efficiency & effectiveness

Development & Maintenance

• Configuration setup of marketing platforms
• Website management & maintenance
• Maintenance, oversight, & content posting on all digital platforms

Content & Publishing

• Proofreading & quality control for digital marketing content
• Website content updates & cross training of departments
• Curation of content & publishing

Marketing/Advertising

• Knowledge of various marketing concepts, techniques, & principles
• Working knowledge & experience implementing inbound marketing
• Ability to define the role of marketing in a church setting & culture
• Experience & ability to demonstrate working knowledge with several digital marketing platforms
• Ability to develop complete advertising campaigns based on a budget & goals
• Working knowledge of various digital advertising mediums

Social Media

• Work alongside the Communications Department in assistance with posting, managing engagement, and quality control
• Creation, maintenance, & metric tracking for social media advertising
• Develop and maintain systems for reporting metrics across all platforms

Other

• Analytics reporting
• Search engine optimization
• Marketing research & development
• Other duties as assigned

Requirements

• Bachelor’s degree preferably in computer science, marketing, communications, advertising, or equivalent in experience.
• Minimum four (4) years’ experience working in a professional, fast-paced, business, or church office environment, preferably with an emphasis on communications & marketing responsibilities.
• Minimum two (2) years’ experience leading a team with responsibilities of achieving goals, metrics, tracking progress, performing at a high level, team unity, maintaining a high level of team health, and leading by example.

Knowledge, Skills, & Abilities

• Proven consistent leadership style aligned with the James River Church culture
• High aptitude in strategic planning, technology, & problem solving
• Able to collaborate on projects & campaigns within & outside of the church
• Able to work under tight deadlines & pressure, maintaining a professional demeanor
• Demonstrates excellent decision making & problem-solving abilities without immediate & constant supervision
• Exhibit good judgment, honesty, integrity, responsibility, & punctuality through the utilization of professional work standards
• Ability to establish & maintain effective working relationships with supervising personnel, co-workers, civic organizations, business professionals, & general public
• Maintain a high level of confidentiality at all times with regards to phone, email, & other forms of communication
• Knowledge of Search Engine Optimization
• Experience in graphic design & content creation
• Experience & in-depth understanding of popular social media platforms
• Excellent writing capability & understanding of spelling, grammar & punctuation
• Knowledge of modern office methods & procedures, telephone techniques, & office equipment, as well as English usage

Software & Applications

Working knowledge & experience using the following softwares & applications (*or equivalent)

• Wordpress
• Divi Wordpress Theme
• Mailchimp*
• Google AdWords
• Google Business Products
• Google Analytics
• Brushfire*
• Facebook (Meta)
• Facebook Business
• Instagram
• Twitter
• YouTube Admin
• Mac iOS/Windows
• Microsoft Office
• Mozilla*
• Asana – project management
• Adobe Photoshop
• Gravity Forms*
• Wistia*
• Dropbox
• Yoast*

Code of Conduct and Character

James River Church is Pastor-led, and staff driven with board oversight. James River Church staff are expected and considered to share in the responsibility of practicing and propagating the Christian gospel message and upholding the doctrine of the Church (the employer), as stated on our website and in our Bylaws. As leaders and ministers of the gospel, staff therefore agree to the following:

1. Develop and maintain a close personal walk with the Lord including:

a. Daily devotional time with the Lord.

b. Daily dependence on the empowerment of the Spirit.

2. Develop a strong marriage and family life. This includes:

a. Communicating and sharing with your spouse.

b. Spending time together on days off and when extra time is available.

3. Keep personal finances in order with no delinquencies.

4. Attend all regularly scheduled services in the church. Special services and functions will be required as deemed necessary by the Lead Pastor.

5. Maintain a high level of personal integrity, honesty, and confidentiality in dealing both with the staff and congregation.

6. Maintain a Christian outlook and attitude at all times.

7. Maintain loyalty to the staff and church, actively promoting unity within the church.

HEART BEHIND ALL WE DO

JOY

Smile at EVERYONE you encounter!

“Rejoice in the Lord always. I will say it again: Rejoice!” Phil 4:4 (NIV)

“In your presence there is fullness of joy; at your right hand are pleasures forevermore.” Ps 16:11 (ESV)

ENTHUSIASM

Be enthusiastic about your role, about the church, & about what God is doing in your life and in the church.

“Zeal for your house has consumed me…” Ps 69:9 (ESV)

“I was overjoyed when they said, ‘Let’s go up to the house of the Lord.’” Ps 122:1 (TPT)

ENCOURAGEMENT

Be encouraging with your countenance, with your words, and with your actions to the team and to everyone you connect with as you serve!

“So encourage each other and build each other up…” 1 Thess 5:11 (NLT)

“…Look for the best in each other, and always do your best to bring it out.” 1 Thess 5:15 (MSG)

LOVE AND CARE

Show compassion & represent the love of Jesus!

“Dear friends, let us continue to love one another, for love comes from God.” 1 John 4:7 (NLT)

“Love each other. Just as I have loved you, you should love each other.” Jn 13:34 (NLT)

SERVANT - MINDED

How can we help you with what you need? If needed, connect the individual to someone who can help.

“God has given each of you a gift from his great variety of spiritual gifts. Use them well to serve one another.” 1 Pt 4:10 (NLT)

“For even the Son of Man came not to be served but to serve others and to give his life as a ransom for many.” Mt 20:28 (NLT)

“…Through love serve and seek the best for one another.” Ga 5:13 (AMP)