ABOUT YOU

Digital Marketing Manager EDITED (all genders)

ABOUT YOU  •  Berlin, DE (Onsite)  •  20 days ago
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Job Description

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.

EDITED has established itself as a well-known international fashion brand that stands out with a detailed design language, extraordinary capsule collections and high-quality basics. Our international creative team in Berlin designs trend focused collections and exclusive styles with a premium feel.

The position is a fixed-term role to cover parental leave.

  • Holistic planning and implementation of our paid digital campaigns (brand and performance) including our Newsletter campaigns
  • Execution of the performance marketing strategy & goals in alignment with the team lead marketing
  • Planning, implementation, optimization and reporting of online campaigns across several tools and platforms (Google Ads, Meta Ads, Retargeting, etc.)
  • Planning, implementation, optimization and reporting of our Newsletter campaigns in collaboration with graphic design, using Mailchimp
  • Defining and creating materials for digital campaigns and promotions in alignment with the graphic designers
  • Implementing A/B testing and researching on new ways of maximizing conversions and impact of our campaigns
  • Organizational tasks such as budget and time planning, marketing calendar update, invoice control and KPI achievement

Qualifications

  • A minimum of 3 years of experience in performance marketing are required for this role
  • Strong understanding of performance marketing, KPIs and conversion optimisation
  • You have proven experience in implementing campaigns for specific channels: Google Ads & Meta Ads (SEA & Paid Social)
  • Experience in email marketing within an e-commerce environment is highly desirable
  • Knowledge of META and Google business & Analytics tools, as well as CRM interfaces (Emarsys, Mailjet, etc.)
  • Communication skills and a strong hands-on mentality
  • Quick perception, high motivation as well as analytical thinking
  • Very good knowledge of MS Office

Nice To Have

  • Knowledge of specific tools (Smartly, Adobe Photoshop, etc.)

Additional Information

Your perks at a glance: Visit our benefits page

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You

We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.

Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.

What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

ABOUT YOU

About ABOUT YOU

The ABOUT YOU Group is an international e-commerce group, organized into different strategic business units: The online fashion store ABOUT YOU represents the Group's business-to-consumer business. With over 13 million active customers, ABOUT YOU is one of the largest online retailers for fashion and lifestyle in Europe and the leading provider of a personalized shopping experience on smartphones. In the award-winning ABOUT YOU app and on aboutyou.com, customers find inspiration and a range of around 750,000 items from nearly 4,000 brands. The Group's business-to-business operations are largely handled by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital businesses quickly and flexibly, and adapt to growing customer needs. Around 300 online stores choose SCAYLE's Commerce technology under a license model, including leading brands and retailers such as Harrods, Manchester United, Deichmann, Fielmann, and FC Bayern. The newest subsidiary of the ABOUT YOU Group, SCAYLE Payments GmbH, complements the Group's portfolio of payment services. The payment service provider received the payment services license from the German Federal Financial Supervisory Authority (BaFin) in October 2024 and is currently being rolled out across various European markets. SCAYLE Payments enables the seamless integration of modern payment solutions and helps to scale customers' digital business models.

For further information, please visit: corporate.aboutyou.de/en.

Legal notice

Responsible for editorial content:

ABOUT YOU Holding AG

Domstrasse 10

20095 Hamburg Germany

E-mail: info@aboutyou.de

www.corporate.aboutyou.de

Local court: Amtsgericht Hamburg

Registration number: HRB 189825

Management Board: Tarek Müller, Hannes Wiese, Sebastian Betz

Chairman of the Supervisory Board: David Schröder

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
Hamburg, DE
Year Founded
2014
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