Job Description

The Digital Marketing Manager plays a critical leadership role, acting as a key second‑in‑command to the Director of Marketing Communications. This position supports the overall direction, coordination, and execution of marketing and communications initiatives while overseeing the hotel’s digital platform.

Key Responsibilities

1. Department Leadership & Marketing Oversight

• Act as a key support and deputy to the Director of Marketing & Communications, contributing to the overall management and effectiveness of the Marketing & Communications Department.
• Provide guidance and oversight across multiple marketing disciplines, ensuring cohesive execution and alignment across campaigns, channels and initiatives.
• Step in to support departmental leadership, coordination and decision‑making as required.

2. Digital Content Strategy & Brand Alignment

• Develop and own the overall digital content strategy across paid and owned platforms, aligned with hotel objectives, campaign priorities and Marriott brand standards.
• Ensure all digital content adheres strictly to Marriott brand guidelines, tone of voice, visual identity and legal requirements.
• Work closely with the Social Media Content Creator to align messaging, visuals and storytelling across platforms and campaigns.
• Review and approve digital content to ensure consistency, accuracy and brand compliance.

3. Paid Media Management (Meta & Google Ads)

• Plan, execute, and optimize paid digital campaigns across Meta platforms (Facebook, Instagram) and Google.
• Manage media budgets, targeting strategies, creative performance and campaign timelines.
• Analyze campaign performance, optimize continuously and provide actionable insights and reports.
• Ensure paid media supports broader brand, communication and revenue objectives.

4. Hotel & Outlet Website Management

• Oversee the hotel website and all F&B website, ensuring content is accurate, current and fully aligned with brand standards.
• Coordinate timely updates for menus, promotions, events, imagery, and operational information.

5. Cross‑Team Collaboration

• Work closely with the Social Media Content Creator to ensure unified messaging across website, social, and paid media.
• Collaborate with hotel internal teams and external partners to ensure integrated execution.
• Support integrated campaign planning from ideation through launch and optimization.

6. Performance Tracking & Reporting

• Monitor digital and campaign performance across owned and paid channels.
• Translate insights into optimizations and recommendations for continuous improvement.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Same Posting Description for Internal and External Candidates