Job Description

Digital Marketing Manager

Performance Marketing | Paid Media | Organic Growth | Multi-Channel Marketing

Position Type: Full-Time, Remote

Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to drive measurable growth across both paid and organic marketing channels.

This is not a coordination-only marketing role. You’ll own the strategy, execution, optimization, and performance of campaigns that directly impact lead generation, customer acquisition, and revenue growth.

You’ll be responsible for:

• Paid acquisition
• Organic growth
• Campaign execution
• Funnel optimization
• Audience growth
• Lead generation
• Revenue performance

You’ll manage and optimize campaigns across platforms including:

• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn
• X (Twitter)
• Reddit
• TikTok
• Pinterest
• YouTube
• Emerging digital marketing channels

If you enjoy building scalable growth systems, continuously testing new ideas, and making decisions based on performance data, this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

• Build and manage campaigns across:
• Develop full-funnel B2B lead generation strategies.
• Launch campaigns end-to-end, including:
• Write and test high-converting ad copy.
• Continuously test:

Organic & Social Media Growth

• Drive organic growth across:
• Develop content strategies aligned with paid marketing initiatives.
• Test messaging organically before scaling through paid campaigns.
• Increase:
• Identify platform trends and growth opportunities.

Campaign Optimization & Scaling

• Monitor campaign performance daily and optimize proactively.
• Improve:
• Conduct structured A/B testing across:
• Identify scalable opportunities while maintaining profitability.
• Stay current with:

Analytics, Tracking & Attribution

• Track performance across:
• Own:
• Utilize:
• Build reports focused on:
• Translate marketing data into actionable growth initiatives.

Cross-Functional Collaboration

• Align marketing initiatives with sales and revenue goals.
• Collaborate with:
• Provide feedback on:
• Support broader:

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on digital marketing experience.
• Proven experience managing:
• Demonstrated success generating qualified B2B leads and measurable pipeline growth.
• Experience managing campaigns across multiple acquisition channels.

Core Skills

• Strong understanding of:
• Hands-on experience with:
• Ability to independently:
• Strong copywriting and conversion-focused messaging skills.

Nice-to-Have

• Experience with:
• Organic social media growth experience.
• Experience managing:
• Familiarity with:
• Google Ads and/or Meta certifications.

What Makes You a Strong Fit

• Performance-driven and analytical.
• Comfortable owning campaigns from strategy through execution.
• Strong understanding of:
• Balances creativity with data-driven decision-making.
• Clearly communicates marketing insights and recommendations.
• Continuously tests, learns, and improves campaign performance.

What a Typical Day Looks Like

• Review paid and organic performance dashboards.
• Optimize bids, budgets, audiences, and creatives.
• Launch new campaigns, experiments, and content initiatives.
• Analyze funnel performance and identify conversion bottlenecks.
• Collaborate with design and content teams on creative assets.
• Audit tracking and attribution accuracy.
• Build reports with actionable growth recommendations.

In short: You drive sustainable business growth through continuous testing, optimization, and execution across paid and organic marketing channels.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Organic engagement and inbound lead generation
• Pipeline growth and revenue contribution
• Budget efficiency and campaign scalability

Why Join Us?

• Own paid and organic growth strategy across multiple channels.
• Directly influence lead generation, customer acquisition, and revenue growth.
• Work in a fast-paced, performance-focused marketing environment.
• Collaborate with experienced marketing, sales, and leadership teams.
• Fully remote opportunity with long-term career growth.
• Opportunity to advance into:

Interview Process

1. Initial Phone Screen
2. Spark Hire Intro Video (3–5 minutes)
3. Technical Assessment (Campaign Strategy & Optimization Scenario)
4. Client Interview
5. Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you.

Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re an experienced Digital Marketing Manager who enjoys building high-performing paid and organic growth strategies, thrives on optimizing campaigns through data, and wants to make a measurable impact on business growth, we’d love to hear from you. Apply today and help drive scalable marketing performance across multiple digital channels.