Job Description

The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships. This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels.

The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset. This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution.

Key Responsibilities

Agency Management & External Partnerships

• Serve as the primary day-to-day contact for digital marketing agencies and external partners.
• Manage agency scope, deliverables, budgets, timelines, and performance expectations.
• Lead regular planning sessions, status meetings, and business reviews with agency partners.
• Evaluate agency performance and identify opportunities for optimization and increased efficiency.
• Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Preferred Qualifications

• Experience working in both agency and in-house marketing environments.
• Experience supporting brand strategy and integrated campaign planning.
• Experience with marketing automation, CRM platforms, analytics, and reporting tools.
• Background in SaaS, enterprise software, or B2B technology marketing.
• Experience managing agency contracts, scopes of work, and performance reviews.

Success Metrics

• Agency performance against established KPIs and service-level expectations.
• Successful delivery of digital marketing initiatives on time and within budget.
• Stakeholder satisfaction across brand, campaign, and digital marketing teams.
• Effectiveness and ROI of third-party vendor relationships.
• Operational efficiency improvements and process optimization outcomes.
• Brand consistency across digital channels and campaigns.

Why Us?

At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

Our Commitment to Equity and Inclusion in our Diverse Global Workforce

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

Compensation & Benefits

The salary range for this position is $100,000- $110,000 USD and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate's job-related skills, experience, and relevant education/training. Siemens offers health and wellness benefits to employees; you can access the benefits available in your country via the link: https://jobs.sw.siemens.com/benefits/

Siemens Software. Transform the Everyday.

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