OlyBet Group

Digital Marketing Manager

OlyBet Group  •  Tallinn, EE (Onsite)  •  14 days ago
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Job Description

Recruitment Teams

Are you a performance marketer who enjoys both setting the direction and getting hands-on with the campaigns behind the numbers?

We’re looking for a Digital Marketing Manager to join our Online Marketing team and drive digital acquisition performance across our regulated iGaming markets.

++++Does This Sound Like You?++++

  • 3+ years of experience in digital/performance marketing, including hands-on paid acquisition experience.
  • Previous experience with a regulated sportsbook and/or casino operator is required.
  • Practical experience with GA4, AppsFlyer, Tableau or equivalent, including tracking and attribution setup.
  • Strong understanding of acquisition metrics, campaign optimization and budget management.
  • Strong analytical thinking with the ability to turn data into actions and decisions.
  • A proactive, ownership-driven approach, you identify and solve issues without waiting to be prompted.
  • Experience across multiple markets, external agencies, affiliate/partnership channels or other regulated environments is a plus.
  • Own digital acquisition strategy and performance across assigned markets.
  • Manage paid acquisition channels hands-on, including setup, tracking, execution and optimization.
  • Plan and manage budgets against key KPIs such as CPA, ROAS, registrations and FTDs.
  • Proactively monitor performance, identify gaps and turn data into optimization actions.
  • Coordinate local teams, agencies and partners, setting clear expectations and KPIs.
  • Collaborate across CRM, Product and Content while ensuring activities meet regulatory and compliance requirements.

This is a role for someone who wants to own the outcome, not just the activity. You’ll manage paid acquisition channels end-to-end – from strategy, budgets and campaign execution to tracking, optimization and performance analysis. You’ll understand what is driving acquisition performance and why, know when to challenge an agency or adjust the plan, and be comfortable rolling up your sleeves to solve issues yourself.

Gross monthly salary range for this role is EUR 3300-5000.

CUSTOM.FOR_YOU

Administration

Marketing

Katriin Laanet, Group HRBP Marketing and Talent Growth, Katriin.Laanet@oc.eu, katriin-laanet/

OlyBet Group

About OlyBet Group

OlyBet, part of Olympic Entertainment Group, is one of Europe’s leading sports entertainment, sports betting, online games and gambling brands. OlyBet Group partners across Europe with clubs in LaLiga. Through its partnerships, OlyBet offers unique experiences for its customers and sports fans. OlyBet creates content and offers gaming and sports entertainment through different platforms: sports betting, casino games, poker, F2P games and e-sports that are available across Europe in more than 150 casinos, 90 sports bars and in multiple online environments. OlyBet initiatives and sponsorships help to support the success of local sports communities and aspiring Olympic athletes.

OlyBet is part of the IBIA (International Betting Integrity Association), the world’s leading operator-run integrity monitoring body, and provides Responsible Gaming support and technologies in all markets.

Industry
Arts & Entertainment
Company Size
501-1,000 employees
Headquarters
Tallinn, EE
Year Founded
2010
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