Job Description
Industry: Trading & FMCG
The Digital Marketing Manager will lead the company's digital marketing strategy, manage digital advertising budgets, and drive measurable business growth. The role is responsible for developing effective digital campaigns, leading the digital marketing team, and ensuring the company maintains a strong competitive position in the market.
Main Responsibilities:
- Develop and execute data-driven digital marketing strategies aligned with business objectives.
- Manage paid media strategies and advertising budgets, including campaign performance, audience targeting, and ROAS optimization.
- Develop full-funnel digital campaigns from brand awareness to customer conversion across Facebook, TikTok, Telegram, Google, and other relevant platforms.
- Integrate digital marketing activities with offline events, product launches, and corporate announcements to maintain consistent brand communication.
- Monitor market trends, competitors, customer sentiment, and industry developments using social listening, AI tools, and data analytics.
- Work closely with senior management and cross-functional teams to align digital marketing activities with company KPIs and business goals.
- Manage relationships and contracts with KOLs, BAs, media agencies, and other external partners, ensuring quality and ROI.
- Lead, coach, and develop the digital marketing team to achieve strong performance.
- Prepare monthly reports and monitor campaign performance and budget utilization.
- Perform other duties assigned by Top Management.
Main Requirements:
- Bachelor's or Master's degree in Marketing, Business Management, or a related field.
- 5–8 years of digital marketing experience, with at least 3 years in a management role
- Proven experience managing large-scale digital campaigns and advertising budgets.
- Strong knowledge of multi-channel digital marketing, marketing automation, AI-driven content, and data analytics.
- Experience in building or growing local brands through digital marketing.
- Strong leadership, strategic thinking, negotiation, communication, and stakeholder management skills.
- Professional certifications such as Google or Meta Blueprint are an advantage.
