Job Description

Industry: Digital Asset

Our client is a licensed digital asset exchange in Cambodia, offering Spot Trading, Futures, P2P, Swap, and other digital asset services. They are committed to building a trusted platform that makes digital assets accessible, secure, and compliant for both individuals and businesses.

They are seeking a results-driven Digital Marketing Manager to lead customer acquisition, engagement, and retention strategies while driving sustainable business growth.

Main Responsibilities:

Performance Marketing

• Develop and execute paid marketing campaigns across Google, Meta, and other digital advertising platforms.
• Optimize campaigns to increase verified registrations, first-time traders, and customer acquisition.
• Monitor and improve CPA, ROAS, conversion rates, and overall campaign performance.
• Lead SEO and SEM initiatives to strengthen the company's online presence.
• Conduct A/B testing for advertisements, landing pages, and user onboarding journeys.

Growth Marketing

• Design, implement, and manage referral and affiliate marketing programs.
• Develop commission structures and optimize partner performance.
• Collaborate with KOLs and influencers to drive measurable customer acquisition.
• Identify new customer acquisition channels and scalable growth opportunities.

Content & Brand Marketing

• Develop and execute content strategies across Facebook, Telegram, TikTok, Instagram, X, and LinkedIn.
• Create educational and promotional content related to digital assets and financial products.
• Manage the company's content calendar and maintain consistent brand messaging.
• Produce marketing materials, including presentations, brochures, one-pagers, email campaigns, and case studies.

B2B & Institutional Marketing

• Support business development by generating qualified leads for corporate partnerships.
• Promote digital financial solutions and institutional services.
• Develop marketing campaigns targeting technology companies, startups, NGOs, and enterprise clients.

Event Marketing

• Plan and execute marketing campaigns for company events, seminars, webinars, and sponsorship activities.
• Manage event budgets and measure event ROI.
• Convert offline events into digital lead-generation opportunities.

Analytics & Reporting

• Track marketing performance using Google Analytics and advertising platforms.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with internal teams to improve conversion tracking, attribution, and marketing automation.
• Make data-driven recommendations to improve marketing effectiveness and business growth.

Main Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in Digital Marketing, with at least 2 years in a managerial or leadership role.
• Experience in Cryptocurrency, Blockchain, Web3, FinTech, Digital Banking, or Financial Services is highly preferred.
• Strong hands-on experience with:
  • Google Ads
  • Meta Ads Manager
  • Google Analytics (GA4)
  • SEO & SEM
  • Marketing Analytics
• Experience managing marketing budgets and optimizing campaign performance.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent project management and stakeholder management abilities.
• Strong communication skills in English (written and spoken). Khmer is required, while Chinese is an advantage.

Preferred Qualifications

• Experience launching products or services in emerging markets.
• Experience managing referral, affiliate, or KOL marketing programs.
• Strong understanding of customer acquisition, retention, lifecycle marketing, and growth strategies.
• Familiarity with compliance requirements within regulated financial services or digital asset industries.
• Experience managing both B2B and B2C marketing initiatives.