Job Description

Industry: Real Estate

Our client is seeking an experienced Digital Marketing Manager to lead digital marketing initiatives across multiple business units within a diversified corporate group. This role is responsible for developing digital strategies, strengthening brand awareness, generating qualified leads, managing digital campaigns, and leading the marketing team to achieve measurable business results.

Main Responsibilities:

Digital Marketing Strategy

• Develop and execute digital marketing strategies aligned with business objectives.
• Create monthly and quarterly marketing plans, campaign calendars, and promotional activities.
• Identify target audiences and optimize campaigns to maximize lead generation and brand awareness.

Digital Campaigns & Lead Generation

• Plan, manage, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and other digital platforms.
• Improve campaign performance by monitoring KPIs such as CPL, ROI, conversion rate, and engagement.
• Work closely with the Sales team to ensure effective lead management and conversion.

Social Media & Content Management

• Oversee all company social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Lead the development of engaging digital content, marketing materials, videos, and promotional campaigns.
• Ensure all content is consistent with the company's branding and communication standards.

Team Leadership

• Lead and mentor the Graphic Designer and Media/Social Media Specialist.
• Coordinate daily marketing activities, review creative output, and ensure projects are delivered on time.
• Foster collaboration between Marketing, Sales, and other business units.

Analytics & Reporting

• Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
• Prepare weekly, monthly, and quarterly marketing reports for senior management.
• Provide data-driven recommendations to improve marketing effectiveness and business growth.

Website & SEO

• Manage website content and ensure information is accurate and up to date.
• Improve website visibility through SEO best practices and performance monitoring.

Main Requirements:

• Bachelor's degree in Marketing, Digital Media, Business Administration, Communications, or a related field.
• 3–5 years of experience in Digital Marketing, preferably in Real Estate, Financial Services, Banking, or Professional Services
• Proven experience managing digital marketing campaigns and paid advertising (Meta Ads, Google Ads, LinkedIn Ads).
• Strong knowledge of SEO, Google Analytics, Meta Business Suite, and digital marketing tools.
• Experience leading marketing teams and managing multiple projects simultaneously.
• Strong analytical, communication, leadership, and project management skills.
• Excellent English communication skills; Khmer is required, and Chinese is an advantage.