Job Description

About Triple Shift

We are a growing group of bowling and entertainment venues committed to delivering exceptional guest experiences across multiple locations. Our business blends hospitality, entertainment, and events, making digital engagement a critical driver of traffic, bookings, and brand loyalty.

The Digital Marketing Manager will own and execute the company’s digital ecosystem, including website management, CRM operations, and coordination with an external paid media agency. This role plays a key part in driving customer acquisition, increasing repeat visits, and optimizing the digital customer journey across all bowling center locations.

Responsibilities: These requirements/functions may change throughout employment.

Website Management & Optimization

• Manage and maintain the company’s websites across all locations, ensuring accuracy, performance, and brand consistency
• Optimize user experience (UX/UI), site speed, SEO, and conversion funnels
• Coordinate updates for promotions, events, pricing, league signups, and online booking features
• Work with developers or CMS platforms (WordPress) to implement enhancements
• Monitor website analytics and continuously improve performance metrics (traffic, conversion rates, engagement)

CRM & Customer Lifecycle Marketing

• Own and manage CRM platform (HubSpot)
• Build and execute email and SMS campaigns to drive repeat visits, league participation, and event bookings
• Segment customer audiences based on behavior, frequency, and preferences
• Develop automated customer journeys (welcome series, reactivation, loyalty, birthday campaigns)
• Maintain data integrity and ensure compliance with privacy regulations

Digital Campaign Management (Agency Collaboration)

• Serve as the primary liaison with third-party paid media agency (Google Ads, Meta, display, etc.)
• Define campaign strategies, budgets, and KPIs in alignment with business goals
• Review performance reports and provide feedback to optimize ROI and CAC
• Ensure consistent messaging, targeting, and brand voice across all campaigns
• Align paid efforts with organic, CRM, and onsite initiatives

Analytics & Reporting

• Track and report on key digital marketing KPIs (traffic, conversions, CPL, ROI, retention rates, coupon redemptions)
• Use tools like Google Analytics, CRM dashboards, and ad platform reporting
• Provide actionable insights and recommendations to leadership
• Measure performance across multiple locations and identify growth opportunities

Cross-Functional Collaboration

• Partner with operations, events, and sales teams to support promotions and programming
• Ensure local store marketing initiatives are supported digitally
• Maintain opening hours across platforms
• Collaborate with brand marketing on landing pages, email templates, and ad assets

Qualifications

Required

• 7+ years of digital marketing experience
• Strong experience managing websites and CMS platforms
• Hands-on experience with CRM/email marketing tools
• Knowledge of SEO, CRO, and marketing automation best practices
• Strong experience with Google Analytics
• Experience working with external agencies or managing paid media programs
• Strong analytical skills with ability to interpret data and optimize performance
• Excellent project management and communication skills

Preferred

• Experience in multi-location retail, hospitality, or entertainment industries
• Familiarity with booking/reservation systems or event-driven businesses
• Experience with Hubspot and Wordpress

Key Competencies

• Data-driven decision making
• Customer-focused mindset
• Strong organizational and multitasking skills
• Ability to balance strategic thinking with hands-on execution
• Collaborative and proactive approach

What Success Looks Like

• Increased online bookings and event inquiries
• Improved website conversion rates
• Strong growth in CRM engagement and repeat customer visits
• High-performing paid media campaigns with measurable ROI
• Seamless integration between website, CRM, and paid marketing efforts

*This job description is not designed to cover or comprehensively list required activities, duties, or responsibilities. Additionally, duties, responsibilities, and activities may change, or new ones may be assigned at any time as determined by the needs of Triple Shift Entertainment, LCC.

PHYSICAL ACTIVITIES

• Ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like.
  ☐Never X - Occasionally ☐ Constantly
• Remaining in a stationary position, often standing or sitting for prolonged periods.
  ☐Never ☐ Occasionally X - Constantly
• Moving about accomplishing tasks or moving from one work site to another.
  ☐Never ☐ Occasionally X - Constantly
• Adjusting or moving objects up to 30-50 pounds in all directions.
  ☐Never X - Occasionally ☐ Constantly
• Communicating with others to exchange information.
  ☐Never ☐ Occasionally X - Constantly
• Repeating motions that may include the wrists, hands, and/or fingers.
  ☐Never ☐ Occasionally X - Constantly
• Operating machinery and/or power tools.
  ☐Never X - Occasionally ☐ Constantly
• Operating motor vehicles or heavy equipment.
  ☐Never X - Occasionally ☐ Constantly
• Assessing the accuracy, neatness, and thoroughness of the work assigned.
  ☐Never ☐ Occasionally X - Constantly

PHYSICAL DEMANDS

• Sedentary work that primarily involves sitting/standing.
  ☐Never ☐ Occasionally X - Constantly
• Light work that includes moving objects up to 30 pounds.
  ☐Never X - Occasionally ☐ Constantly
• Medium work that includes moving objects up to 50 pounds.
  ☐Never X - Occasionally ☐ Constantly
• Heavy work that includes moving objects up to 100 pounds or more.
  XNever ☐ Occasionally ☐ Constantly

ENVIRONMENTAL CONDITIONS

• Low temperatures.
  ☐Never X - Occasionally ☐ Constantly
• High temperatures.
  ☐Never X - Occasionally ☐ Constantly
• Noisy environments.
  ☐Never X - Occasionally ☐ Constantly
• Small and/or enclosed spaces.
  ☐Never X - Occasionally ☐ Constantly

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