What will I be doing?   

With responsibility for all paid marketing and media activity and newsletter programmes forWellcomeTrust, you will lead the development and delivery of a unified digital marketingstrategy, andcoordinate anorganisation‑wideapproach to audience growth,engagement and conversion, ensuringWellcome’spaid activity and email communications reach the right people, at the right time, with the right message

As a digital marketing manager, you will:

Champion best practice in digital marketing across news and content, build capability across the organisation and ensure all activity aligns withWellcome’smission,brandand strategic priorities.

• Use data,experimentationandAI‑enabledinsight to optimise performance, strengthenWellcome’sreputation, and deepen engagement with partners, the academiccommunityand new audiences.

• Work closely with theWellcomeCollection Comms & Marketing teamto:develop a shared understanding of best-in-class use of digital advertising channels and paid media; ensure a robust and consistent approach to and use of first- and third-party data; and share channel and audience insights and learnings.

• Work with the Content Lead to explore all potential avenues to reach new audiences (search, social, display and video ads, sponsored content, influencer ads and out of home) ensuring efficiency and impact across campaigns and channels, building a comprehensive strategy forWellcomeTrust’s paid media activity.

• Oversee planning, buying and optimisation across paid search, paid social, display, video, native and emerging channels.

• Work closely with programme, brand,contentand product teams to ensure paid activity supports organisational priorities and reaches priority audiences.

• Manage relationships with media agencies, platformmanagersand external partners, ensuringhigh‑qualitydelivery and value for money.

• Lead a unified newsletter strategy acrossWellcomeTrust andWellcomeCollection, ensuring communications to partners, the academic community and new audiences are coherent,targetedand impactful.

• Maintaina digital marketing calendar covering paid and email/newsletter activity, ensuring coordination and integration with organic content plans and wider communications too, working in close partnership with the digital channels manager.

Is this job for me?    

This role is ideal for an experienced digital marketer who is curious,analyticaland motivated bydriving improvements while able to build andmaintainrelationships across teams and influence utilising their specialist insightYou’llsucceed here if you:

• Confident navigating complex information and translating it into clear, actionable marketing strategies.

• Calm and organised under pressure, able to manage competing priorities.

• Creative and experimental, with a strong instinct foraudience‑leddecision‑making

• Strong understanding ofWellcome’smission and priorities, and able to integrate them into digital marketing decisions.

To apply for this role please submit an update CV and answer 2 application questions to demonstrate that you meet the minimum requirements for the role. 

Minimum Criteria:   

• Proven experience in digital marketing, with a strong understanding of paid media planning, buying and optimisation, paid search and paid social.

• Experience leading email and newsletter programmes, including segmentation,automationand performance optimisation.

• Strong analytical skills, with experience using data,insightand experimentation to drivedecision‑making

• Strong project management skills, with experience supporting the delivery of complex,multi‑channelcampaigns.

• Ability to manage multiple priorities and deliverhigh‑qualitywork under pressure.