You'll be the only Digital Marketer on the team, with full ownership of website migration, schema architecture, AEO strategy, and the technical site layer. You'll work alongside a Designer and our Marketing Ops Manager, and you'll partner directly with the Head of Marketing on roadmap.
This is a high-autonomy role. You'll set the strategy, ship the work, and own the outcomes.
Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
3–5+ years in technical SEO + web marketing — deep, hands-on, demonstrable. Not "I managed an SEO agency."
Direct experience with a WordPress → HubSpot CMS migration (or a comparable enterprise CMS migration) end-to-end. You know where redirects fail, what URL structures break, how to preserve link equity.
HubSpot CMS expertise — modules, templates, HubL, theme tokens
Strong fluency in schema markup, structured data, Core Web Vitals, redirect strategy, internal linking architecture
Understanding of AEO / LLM-search optimization — how Perplexity, ChatGPT, Claude surface answers, and how to structure content for citation
GA4 + Looker for measurement; you can connect SEO performance to funnel and revenue, not just rankings
SEO content sense — can write or strongly edit. You don't need to be a copywriter, but you know good SEO content from bad.
Active fluency with AI tools — you're already using Claude or comparable AI agents in your day-to-day work
CRO instincts on landing pages and conversion paths
Familiarity with Looker Studio dashboards in a marketing context
Experience with paid advertising (Google ads, LinkedIn)
Hospitality tech experience
You're comfortable being the only owner of a technical layer — you don't need a team beneath you to ship
You execute independently and don't need micromanagement
You communicate clearly across functions — sales, marketing, product
You favor quality over throughput — you'd rather ship one great migration than ten rushed redirects
Competitive salary
Direct partnership with the Head of Marketing — a strategic seat, not a buried execution role
A team deeply invested in AI-augmented marketing workflows — you'll work alongside Claude agents, not against them
Real ownership: this role defines TrustYou's organic visibility for the next three years
TrustYou is a leading AI-driven hospitality platform dedicated to transforming guest experiences and empowering businesses to thrive. With a multicultural team of over 120 professionals working remotely across the globe, we help companies grow by achieving customer excellence.
Our product suite includes:
Customer Experience Platform (CXP): AI-powered insights for exceptional guest experiences.
Customer Data Platform (CDP): AI-powered data management for more direct bookings.
AI Agents: Intelligent, 24/7 agents that boost productivity and optimize conversions.
TrustYou is an equal-opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of gender, background, religion, orientation, age, or ability.
Everyone wants direct bookings, lower costs, and happy customers.TrustYou is on a mission to make all of these possible. We know how difficult it can be to manage complicated data and complex operations, but that will not be an issue anymore. We'll help you navigate these high waters, converting your data into insights that help you grow your business.
TrustYou provides a Customer Experience Platform (CXP), Customer Data Platform (CDP), and AI Agents. Not only do we help you turn guest feedback into better experiences, but we also help you turn your guests into returning guests. Our AI solutions help you turn 'business as usual' into a… not so usual task.
● Use feedback to increase quality and skyrocket guest experience;
● Keep your data organized into a single source of truth and turn it into revenue - all while staying GDPR compliant;
● Forget about your staffing problems; let your boring tasks be handled automatically, all while keeping everything personalized.
At TrustYou, our culture continually evolves and is shaped by the people who work here. Every team member has a unique voice that is heard and contributes to TrustYou's success. We are proud of our great teamwork in a remote-first environment, offering high flexibility and room for individuality. We test, we learn, we improve.
At TrustYou, each one of us makes a real impact. You can learn more about our culture by visiting our 'Careers' section on our website or LinkedIn Life page.
We are global. We are multicultural. We are one team with 100+ feedback experts. TrustYou is a remote-first company operating in the US, Europe, and Asia with the goal of helping hospitality companies succeed. We ensure that we meet our clients' and partners' local and regional requirements while taking a global approach to our products, mindset, and company vision.
Find more information on TrustYou and our platform on www.trustyou.com
