Who We Are:

Maa-Althahab is a Subsidiary brand from MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.

The Digital Marketing Manager is responsible for developing, implementing, and optimizing the company's digital marketing strategy to increase brand awareness, customer engagement, and revenue growth. This role oversees all digital channels, including social media, paid advertising, email marketing, SEO, website management, and e-commerce marketing, ensuring alignment with the company's business objectives and brand identity.

Responsibilty

Develop and execute comprehensive digital marketing strategies aligned with business goals.
Create annual and quarterly digital marketing plans, budgets, and performance targets.Develop and manage campaigns that increase brand awareness, customer acquisition, and customer retention.
Ensure consistent brand messaging across all digital touchpoints.
Monitor customer feedback and online reputation management.
Develop and oversee social media strategies across all platforms.
Manage content calendars and ensure the delivery of engaging and relevant content.
Monitor social media performance and optimize campaigns based on analytics
Oversee website performance, user experience, and content updates.
Support e-commerce growth through digital campaigns, promotions, and customer journey optimization.
Track, analyze, and report on digital marketing performance using relevant tools and dashboards.
Monitor key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and customer acquisition costs.

Qualification and Skills

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
Minimum 5–7 years of experience in digital marketing, with at least 2–3 years in a managerial role.
Strong experience in social media marketing, performance marketing, SEO, SEM, email marketing, and content strategy.
Experience with Google Analytics, Google Ads, Meta Business Suite, and other digital marketing platforms.
Knowledge of e-commerce platforms and customer journey optimization.
Fluent in English and Arabic

Preferred Qualifications:

Ex-digital agency background is highly preferred.
Experience with Non-Food brands, particularly in the Cosmetics and Fragrance/Perfume industry, is a strong advantage.

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About Maa Althahab

Maa Althahab Fragrances member of Al Masmoum Group Companies is one of the largest fragrance companies in Syria despite its short journey in fragrances business, through building up the company on solid foundations using latest management concepts (Established in the beginning of the year 2006) by Mr. Abdul Hadi Al Masmoum.

Al Masmoum group was founded in 1987 in Homs – Syria, and after great success of the group in its products “perfumes and deodorants, hair care products, cosmetics and makeup, accessories” and becoming one of the leading companies in the region with four factories, the youngest brother of Al Masmoum family decided to start new line of business lunching Maa Althahab Fragrances.

Maa Althahab headquarters was first established in Syria, now we are in heart of Cairo. The company offers its products in the Egyptian market at its almost 30 branches that have been picked up in remarkable places. We are a global brand with a chain almost 100 stores all around the world. We are expanding and we are not finished developing.

Maa Althahab efforts consist in four main domains, Oil Fragrances, ready products, Oriental bottles, Franchising.

Maa Althahab within a short time, has been successfully able to acquire the satisfaction of its clients through its excellent service, quality products, special designs, and competitive prices.

Our vision:

We seek to Be a leading regional fragrance company that delivers superior results

Our mission:

We create unique, superior and economically competitive products through regional-class integration of fragrance expertise, consumer insights and brand understanding

Maa Althahab is committed to the fulfillment of our Vision through a powerful focus on Customers, People and Innovation. We apply a culture of innovation and demonstrate continuous improvement in everything.

Industry

Chemicals & Materials

Company Size

201-500 employees

Headquarters

Başakşehir, TR

Year Founded

2006

Website

maa-althahab.com

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