Key Responsibilities
1. Lead Generation
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Generate qualified B2B and B2C leads through digital channels.
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Manage campaigns across Google, Meta, YouTube, LinkedIn, and WhatsApp.
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Reduce cost per lead (CPL) while increasing lead quality.
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Coordinate with inside sales and field sales teams for lead conversion.
2. Performance Marketing
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Plan and execute paid advertising campaigns.
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Manage advertising budgets and ROI.
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Optimize campaigns based on conversion data.
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Conduct A/B testing for ads, landing pages, and creatives.
3. Website & SEO Management
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Improve website traffic through SEO.
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Increase keyword rankings related to solar products.
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Optimize landing pages for higher conversions.
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Monitor website performance and user experience.
4. Content Marketing
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Develop blogs, videos, case studies, and educational content.
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Support dealer and distributor acquisition campaigns.
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Build content strategy around solar awareness and customer education.
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Coordinate with video and creative teams.
5. Social Media Management
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Manage Facebook, Instagram, LinkedIn, YouTube, and X.
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Increase followers, engagement, and brand visibility.
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Build employer branding content.
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Monitor customer feedback and online reputation.
6. Marketing Automation & CRM
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Manage lead nurturing workflows.
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Integrate digital campaigns with CRM.
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Track customer journey from lead to sale.
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Implement email and WhatsApp automation.
7. Analytics & Reporting
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Track daily, weekly, and monthly KPIs.
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Prepare management dashboards.
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Analyze campaign performance.
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Recommend improvements based on data.
8. Dealer & Distributor Marketing Support
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Generate dealer acquisition leads.
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Support ASM and RSM teams with local digital campaigns.
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Run geo-targeted campaigns for dealer development.
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Develop co-branded marketing programs.
Education
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MBA Marketing / Digital Marketing
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BBA + Digital Marketing Certification
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Bachelor's degree in Marketing, Business, or related field
Experience
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5–10 years in Digital Marketing.
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Experience in solar, electrical, consumer durable, renewable energy, or B2B industries
preferred.
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Proven track record in performance marketing and lead generation.
Technical Skills
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Google Ads
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Google Analytics (GA4)
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Google Tag Manager
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Meta Ads Manager
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SEO & SEM
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CRM Management
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Email Marketing
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Marketing Automation
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WordPress
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YouTube Marketing
Leadership Skills
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Data-driven decision making
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Team management
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Vendor management
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Project management
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Communication and presentation skills
What we offer?
Freedom to “follow your passion”
Opportunity to work with one of India’s fastest-growing Solar companies
Regular training on creative tools & AI tools
Performance-based incentives & salary growth
Hands-on exposure with leadership team
Loom Solar, founded in 2018, has rapidly emerged as one of India's Fastest Growing Renewable Energy brands, specializing in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to diverse sectors including utility-scale, commercial, residential, agriculture, and government projects.
Operating from a state-of-the-art manufacturing facility in Faridabad, Haryana, with a 300MW production capacity, Loom Solar excels in the production of high-quality solar solutions. Loom Solar has experienced rapid growth since the beginning of its journey, expanding its reach to over 500 districts across India through a network of 10,000+ resellers.
Loom Solar ensures maintaining strict quality standards, including ISO 9001-2015 certification and adherence to BIS, IEC, and MNRE guidelines. This commitment to quality ensures the reliability and performance of its products, delivering superior value to customers.
Loom Solar's vision extends beyond product manufacturing. With a strong global presence in 10+ countries including USA, Canada and Saudi Arabia, the company aims to play a pivotal role in India's transition to a greener future by fostering a sustainable energy ecosystem. By providing accessible and affordable solar solutions, Loom Solar empowers individuals and businesses to reduce their carbon footprint and contribute to a cleaner, more sustainable environment.
