• 
  Build, plan and implement the overall
  digital
  marketing
  strategy
• 
  Manage the strategy and development of e-
  marketing
  content and exploration of sales channels
• 
  Develop strategies that drive customers to the product website
• 
  Improve the design, UX, traffic, and content of the website
• 
  Create paid campaigns on social media platforms
• 
  Manage the content that the business posts to social media
• 
  Maintain consistent brand messaging throughout all platforms
• 
  Use advanced metrics to measure the success of a
  marketing
  campaign
• 
  Keep up to date on the latest social media trends
• 
  Stay up to date with the latest technology and best practices
• 
  Measure ROI and KPIs
• 
  Suggest activities for improving the quality of online content
• 
  Track and measure SEO and Google Analytics metrics and provide reports
• 
  Build an inbound
  marketing
  plan
• 
  Research and forecast future sales and performance trends
• 
  Create email blast campaigns to target key customers
• 
  Research competitors and provide suggestions for improvement
• 
  Keep abreast with industry and
  market
  trends and best practices

Requirements

• 
  Bachelor's degree in
  marketing
  or business
• 
  Great problem solving skills
• 
  Proficient in photo and video editing software such as Adobe
• 
  Deep knowledge of web design principles
• 
  Proficient in MS Office Suite, including Outlook, Excel and Word.
• 
  Ability to identify long term trends in data
• 
  Great communication skills
• 
  Experience working with a content management system
• 
  Strong project management skills​

Benefits