Job Title: Digital Marketing Manager — BlinkSwag

Location: Hyderabad / Karachi

Job Type: Permanent

Employment Type: Full-Time

About BlinkSwag:

BlinkSwag is a leading provider of branded merchandise, offering customized swag solutions for

businesses. We specialize in creating high-quality promotional products that enhance brand

visibility and engagement.

Job Summary:

We are seeking a dynamic and results-driven Digital Marketing Manager to lead BlinkSwag’s

digital growth initiatives, strengthen brand presence, and generate high-quality leads across

global markets. The ideal candidate will combine strategic thinking with hands-on execution

across performance marketing, SEO, content, and analytics.

Key Responsibilities:

● Develop and execute comprehensive digital marketing strategies aligned with business

objectives

● Plan, manage, and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.)

● Lead SEO initiatives to increase organic visibility and website traffic

● Oversee website content, blogs, case studies, and marketing materials

● Manage social media presence and engagement across platforms

● Optimize conversion funnels and landing pages

● Execute email marketing and marketing automation campaigns

● Analyze campaign performance and generate actionable insights

● Collaborate with sales, product, and design teams to support growth initiatives

● Monitor market trends, competitors, and emerging digital opportunities

Qualifications & Experience

● Bachelor’s degree in Marketing, Business Administration, or a related field (MBA

preferred)

● 5+ years of digital marketing experience (B2B SaaS, tech, or e-commerce preferred)

● Proven success in lead generation and campaign management

● Experience targeting international markets is highly desirable

Required Skills

● Strong expertise in performance marketing (PPC, paid social)

● Solid SEO knowledge and experience with tools such as SEMrush or Ahrefs

● Proficiency in Google Analytics and data-driven decision making

● Experience with marketing automation platforms (e.g., Zoho, HubSpot)

● Excellent content planning and communication skills

● Strong project management and organizational abilities