Job Description

Digital Marketing Manager (B2B)

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
Location: Remote (Pakistan, LATAM, Eastern Europe Preferred)

About the Role

Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels.

This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives.

The Digital Marketing Manager will oversee the complete marketing funnel — from demand generation and pipeline growth to positioning, conversion optimization, and long-term brand development.

This is a high-ownership role for someone who can think strategically while also executing campaigns, managing performance, and continuously optimizing results.

What You’ll Own

Marketing Strategy & Leadership

• Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness
• Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning
• Align marketing initiatives closely with leadership and sales revenue goals
• Build, manage, and mentor high-performing marketing resources, contractors, or teams
• Continuously identify opportunities to improve acquisition, conversion, and retention strategies

Multi-Channel Campaign Management

• Lead and optimize campaigns across:
• Paid media
• SEO
• Social media
• Email marketing
• Outbound campaigns
• Partnerships and collaborations
• Manage and allocate budgets effectively to maximize ROI and performance
• Oversee campaign messaging, positioning, and creative direction across all channels
• Ensure brand consistency across every customer touchpoint

Hands-On Execution & Optimization

• Launch and manage campaigns designed to attract, engage, and convert qualified leads
• Test and experiment with new acquisition channels, messaging, and growth tactics
• Optimize funnel performance using A/B testing, performance analysis, and conversion data
• Collaborate with content, design, sales, and technical teams to ensure cohesive execution
• Monitor pipeline quality and adjust strategies based on lead performance and revenue outcomes

Analytics & Performance Reporting

• Track and analyze KPIs including:
• MQLs and SQLs
• CAC
• Marketing ROI
• Traffic and conversion rates
• Lead-to-opportunity conversion
• Build actionable reporting dashboards and performance summaries
• Present recommendations and strategic insights to leadership regularly
• Use data-driven decision making to continuously improve performance across channels

What Makes You a Great Fit

• You connect marketing strategy directly to business growth and revenue outcomes
• You are equally comfortable with strategic planning and hands-on campaign execution
• You understand modern B2B growth channels, funnels, and acquisition systems
• You are analytical, performance-driven, and highly adaptable
• You are a strong communicator who can lead initiatives cross-functionally
• You enjoy testing, learning, optimizing, and improving continuously
• You thrive in entrepreneurial, fast-moving environments with high ownership

Required Experience & Skills

• Proven experience in B2B marketing leadership roles such as:
• Head of Marketing
• Growth Lead
• Senior Marketing Manager
• Digital Marketing Manager
• Demonstrated success driving measurable growth through:
• Paid advertising
• Outbound campaigns
• Organic marketing
• Demand generation
• Strong understanding of modern B2B marketing tools and platforms including:
• LinkedIn Ads
• Meta Ads
• Google Ads
• HubSpot
• Outreach and analytics platforms
• Strong analytical mindset and ability to make data-backed decisions
• Excellent project management, communication, and leadership skills
• Ability to balance strategy with execution in a hands-on environment

Preferred Experience

• Experience leading marketing functions for B2B service-based or professional industries
• Background in ABM (Account-Based Marketing) or performance-driven demand generation
• Familiarity with HubSpot, Salesforce, Marketo, or other CRM/automation systems
• Experience managing cross-functional marketing teams or external contractors
• Strong storytelling, positioning, and brand development capabilities

What a Typical Day Looks Like

A Digital Marketing Manager’s day is a combination of strategy, execution, optimization, and collaboration. You will:
• Review campaign dashboards and performance metrics
• Optimize paid campaigns, funnels, and lead-generation initiatives
• Collaborate with sales, leadership, and creative teams on growth priorities
• Launch and manage campaigns across paid and organic channels
• Monitor lead flow, conversion rates, and acquisition costs
• Brainstorm and test new growth opportunities and acquisition channels
• Analyze results and refine targeting, messaging, and performance strategies

In essence: you are the driving force behind both pipeline growth and brand visibility.

Key Metrics for Success

• Growth in MQLs and SQLs
• Improved CAC and marketing ROI
• Increased website traffic and conversion performance
• Strong lead-to-opportunity conversion rates
• Consistent pipeline growth and marketing contribution to revenue
• Improved brand visibility, engagement, and market positioning

Interview Process

• Application Review
• Initial Interview
• Technical/Strategic Marketing Interview
• Final Interview with Leadership Team
• Offer & Background Verification

#DigitalMarketing #B2BMarketing #GrowthMarketing #DemandGeneration #MarketingManager #RemoteJobs #PerformanceMarketing #InboundMarketing #MarketingLeadership #RemoteWork