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  Plan and execute app growth strategies (user acquisition, activation, retention)
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  Manage paid campaigns across Meta, Google, TikTok, and other channels
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  Optimize app installs, CPI, CAC, and LTV
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  Work with tracking tools (AppsFlyer, Firebase, Adjust) to ensure accurate attribution
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  Run A/B tests on creatives, funnels, and app store listings (ASO)
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  Collaborate with design and product teams to improve user journey and conversion

Requirements

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  3–5+ years in digital marketing, with hands-on app growth experience
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  Proven experience working on GCC market.
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  Strong performance marketing background
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  Experience with mobile measurement partners (MMPs)
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  Data-driven mindset with solid analytical skills
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  Familiar with ASO and funnel optimization