Job Description

Digital Marketing - Principle

Neolytix is looking for an Account management professional who is looking for an entrepreneurial style opportunity to grow the business and become a key part in the continued growth of the organization. Should be experienced in managing small sized B2B clients in the Healthcare space. 

Who you are:

• You possess subject matter expertise in all digital marketing areas and can translate a business requirement to a fully executable digital marketing task list

• You can project manage delivery teams to deliver to the client project requirements
• You possess a robust understanding of SEO strategy, Competitive research and Search engine ranking factors.
• You are a savvy marketer and can wordsmith messaging for maximum impact
• You are familiar with buyer personas and customer lifecycle stages, and you can piece that together with long term content strategy and marketing ideas
• Past Digital Marketing experience is a plus:

• You have setup and run paid media campaigns on Google for search and display
• You are familiar with setting up Campaigns on Social Media channels like YouTube Facebook, IG, Linkedin to aid in the conversion goals
• You are familiar with setting up KPI tracking and managing digital marketing performance
• You understand the role that content plays within a larger marketing strategy: help generate demand, capture new search traffic.
• You have a thorough understanding of Keyword research, Google Tag Manager, Analytics, Conversion goals, Custom Audiences, Schema generation

• You are familiar with website design and Wordpress CMS. You have built and designed websites.

• You understand lead funnels and have worked with Hubspot or Active Campaign in implementing automated funnel systems.
• You are creative and find new avenues to promote content by reaching out to influencers and other internet assets (Build relevant backlinks)
• You are a doer – you roll up your sleeve and dig into delivering work yourself when needed
• You are a multi tasker and can manage delegating tasks when needed, mentor team members and motivate them to perform

What you will do:

• Manage a portfolio of existing clients, manage cross sell of digital marketing services
• Manage tasks with a team that supports you in your account performance
• Pursue a revenue and gross margin profitability goal

• Own & Manage delivery of projects under your accounts
• Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social
• Build Buyer personas, define and own the content strategy for different lifecycle stages
• Own the Marketing Lead conversion goals for accounts assigned to you
• Client Servicing – Promptly respond and answer communication from clients

• Communicate and manage client satisfaction on the projects assigned to you
• Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals
• Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help and guidance of SEO specialists.
• Bring thought leadership in building new strategies for meeting marketing goals
• Find and convert influencers to help promote the content the team creates

• Organize work with the team to help you achieve your goals in the most efficient manner
• Support special projects for cross sell, promotion and new service launch

Skills and Knowledge, you should possess:

• Marketing Strategy – Build and articulate a strategic and operational marketing plan

• Basic to Advanced level understanding of:

• Google Ads – Campaign building, optimization and CPC management
• Technical SEO – Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign URL builder
• On Page SEO – KW, Meta Snippets, Schema’s, Yoast or other WP plugins
• Active Campaign/ HubSpot for automating funnels using WordPress sites

• Social media Marketing – Build Organic & Paid strategies for FB, IG, Linkedin, Pinterest based on TA and customer journey mapping
• Influencer Marketing and Back Link Building
• Website Design using WordPress. Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor, RankMath/ Yoast,

• Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Uber Suggest, Ahrefs, SEMRush etc.
• Excellent client servicing and presentation skills

• Analytical skills to drill down into a data and identify solutions and factors impacting performance
• Creative, Solution mindset – ‘How it can be done’ rather than ‘This is what the problem is’.
• Able to work independently Proactive, flexible, and hardworking teammate
• 7 to 10 years of experience in Digital Marketing
• At least 2 years account management experience specifically in Digital Marketing in managing & growing clients

• Experience in Healthcare – selling to patients or to private practices is a plus
• MBA in Marketing or related field