Job Description

Digital Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: Glasgow

Encompass enables fast, accurate identity validation and verification of corporate customers, and a gold standard approach to KYC. Our award-winning corporate digital identity (CDI) platform incorporates real-time data and documents from authoritative global public data sources and private customer information, to create and maintain digital risk profiles.
Utilising the expertise of a global transformation team of KYC and banking industry experts, as well as strategic data, technology and consulting partnerships, enables seamless integration of Encompass into existing workflows and systems. With Encompass the world’s leading banks improve customer experience and increase business opportunities through consistent regulatory compliance and risk mitigation.
With offices in Amsterdam, Glasgow, London, New York, and Sydney, we are a rapidly growing international company offering a chance to be part of our success - read on if you think you’re up for the challenge.

We are looking for an ambitious and creative digital marketing manager to develop and own the execution and optimization of multi-channel digital programs that drive pipeline growth for Encompass. This is a hands-on, individual contributor, and metrics-driven role that is tightly aligned with sales.

Key Responsibilities

Plan, launch, and optimize multi-channel campaigns, including paid search, paid social (primarily LinkedIn), email and SEO.

Partner closely with content marketing manager to activate assets including white papers, blogs and webinars across digital channels.

Own the execution and optimization of digital lead generation programs, supporting MQLtoconversion performance in close partnership with Sales.

Run structured A/B tests across ads, landing pages, and email nurture flows to improve conversion rates.

Manage and continuously optimize paid media budgets, improving efficiency, engagement, and return on investment.

Analyze performance and optimize reporting dashboards including Google Analytics and HubSpot to measure and report on campaign effectiveness. Apply insights to refine goals, targeting, messaging, and conversion strategies.

Support website and landing page optimization efforts, ensuring campaigns align with brand and UX best practices

Combine strategic thinking with hands on execution, ensuring all outputs meet brand standards.

Ensure digital campaigns follow data privacy and consent best practices, adapting targeting and tracking approaches in response to platform and regulatory changes in B2B environments

Skills, Knowledge and Expertise

• 3–5 years of hands‑on experience managing B2B digital marketing campaigns, with strong working knowledge of LinkedIn Ads and Google Ads
• Experience working with marketing automation platforms, particularly HubSpot and Clay, including nurture flows, reporting, and lead management
• Proven ability to execute and optimize lead generation campaigns and improve funnel performance through testing and iteration
• Solid understanding of SEO fundamentals and emerging AEO techniques
• Strong analytical mindset, with practical experience using GA4 and HubSpot reporting to inform campaign decisions
• Experience managing digital media spend with a focus on ROI and performance improvement
• Comfortable owning campaigns end‑to‑end and working cross‑functionally with content, sales, and wider marketing teams
• B2B SaaS experience required; experience in regulated or compliance‑driven industries (e.g. RegTech) is a plus

Benefits

• Participation in our industry leading share options scheme
• 20 days a year Work From Anywhere policy for all staff
• Flexible-first working policy
• Enhanced annual, personal and parental leave schemes.
• Paid volunteering leave programme
• Employer recognition and employee assistance programmes

Equal Opportunities
We are committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered to thrive. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, sexual orientation, age, disability, religion, or any other protected characteristic.
If you require any adjustments during the recruitment process to ensure an equitable experience, please let us know.
Join us in creating an environment where everyone can contribute their best work.

*Please note, we are not looking for agency assistance on these roles and will not accept any speculative CVs shared.