Job Description

This role is for one of the Weekday's clients

Min Experience: 12 years

Location: Gurgaon

JobType: full-time

The Senior Marketing Manager will be responsible for the development and implementation of the marketing plan, campaign strategies, and execution across various channels including digital, web, social media, content, and demand generation. This position holds accountability for managing messaging, overseeing agency collaborations, executing campaigns through HubSpot, and optimizing performance to ensure that marketing efforts effectively contribute to pipeline development and business growth.

Requirements

Key Responsibilities

Marketing Strategy & Planning

• Take charge of the annual and quarterly marketing plans, ensuring they are in line with business objectives.
• Guide the complete process of campaign planning and execution, overseeing everything from concept development and messaging to rollout and optimization.
• Guarantee that campaigns are cohesive across digital channels, including web, social media, content, and demand generation.
• Lead the strategy and application of HubSpot throughout campaigns, managing leads and reporting.
• Collaborate with agency teams to enhance campaigns in real-time and apply data-driven improvements.

Messaging & Content Leadership

• Ensure consistency in campaign messaging and narrative across all platforms.
• Create and implement content strategies that align with business objectives and messaging themes.
• Oversee the timelines for asset creation, deliverables, and manage expectations of stakeholders.

Performance Tracking & Optimization

• Track and assess campaign performance indicators such as MQLs, CTR, conversion rates, and engagement. Utilize performance data to drive optimization, inform decision-making, and adjust strategies as necessary.
• Provide reports on KPIs and suggest strategies to the leadership team.

Agency & Execution Governance

• Oversee and manage relationships with agency partners, establishing clear goals, timelines, and performance standards.
• Proactively identify and address risks, delays, or gaps in execution.

Required Experience & Skills

• 12–15 years of experience in B2B marketing, ideally within technology or service-oriented organizations.
• Demonstrated experience managing marketing plans, integrated campaigns, and demand generation initiatives, preferably in the U.S. market.
• Extensive knowledge of HubSpot, including campaign management, workflows, lead nurturing, reporting, and attribution.
• Experience in enhancing performance optimization through data analysis.
• Strong capabilities in messaging, content creation, and narrative ownership.
• Proven expertise in managing agencies and collaborating with cross-functional stakeholders.
• A strategic mindset with a strong focus on execution and achieving results.
• Familiarity with design tools such as Canva and Adobe Illustrator is a plus.

Skills

Hubspot

Canva

B2B Marketing