Job Description

Digital Marketing Manager, Website & Inbound Growth

We’rehiring a digital marketer to own the website as a primary inbound growth and pipeline channel forClearwater Analytics

This role is accountable for driving qualified inbound demand, conversion, and measurable pipeline from the website, with deep ownership of SEO, Answer Engine Optimization (AEO), and conversion optimization. You willoperatein a complex, regulated environment where credibility, clarity, and trust matter as much as growth.

This is a hands-on, high-impact role for someone who understands how institutional buyers discover, evaluate, andvalidatetechnology platforms online — and how to translate that behavior into pipeline and revenue.

WhatYou’llOwn

Website as a Revenue Channel

• Own the website strategy and performance as a revenue-producing asset, not a brochure

• Define site architecture, page strategy, and conversion paths aligned to financial-services buyer journeys (e.g., asset managers, insurers, banks, funds)

• Partner with brand, product marketing, and content teams to ensure messaging is clear, compliant, and conversion-driven

• ContinuouslyoptimizeUX, navigation, and CTAs to support long, high-consideration buying cycles

SEO & AEO (Search + AI Discovery)

• Lead end-to-end SEO strategy across technical SEO, on-page optimization, internal linking, and content structure

• Define and execute an AEO strategy to ensure strong visibility across AI-powered search and answer platforms

• Identifyhigh-intent keywords, questions, and use cases tied to revenue-driving segments and products

• Influencethecontent strategy to prioritize depth, authority, and trust, ensuring full-funnel content creation

Inbound Pipeline & Conversion Optimization

• Own inbound funnel performance from website visit → MQL → SQL → pipeline contribution

• Design and runrevenueprograms and experimentation to improve conversion efficiency and lead quality

• Partner withRevOpsand Sales to ensure inbound leads are properly scored, routed, and followed upon

• Diagnose funnel friction and implement improvements that increase pipeline yield and sales readiness

Analytics, Reporting & Accountability

• Define KPIs that connect website and organic performance to pipeline and revenue outcomes

• Build clear, executive-ready dashboards and performance narratives

• Use data to prioritize initiatives, justify investment, and influence roadmap decisions

• Regularly communicate performance, insights, and recommendations to senior stakeholders

WhatYou’llBring

• 7+ years of experience in digital marketing, with meaningful experience in financial services and/or B2BSaaS Technology

• Proven success driving inbound pipeline and revenue impact from websites and organic channels in complex buying environments

• Deepexpertisein SEO and strong working knowledge of AEO and AI-driven discovery

• Experience working in regulated or trust-driven industries where accuracy and credibility matter

• Hands-on experience with CMS platforms,WordPressrequired,analytics tools (GA4, Search Console), SEO tooling, and experimentation platforms

• Strategic, analytical, and commercially minded — able tooperateindependently and influence at a senior level

• BA/BS Required.

What we offer:

• Business casual atmosphere

• Team focused culture that promotes innovation and ownership

• Accesscutting edgeinvestment reporting technology andexpertise

• RSUs as well as employee stock purchase plan and 401k with match

• PTO and volunteer time off to give back to the community

• Defined and undefined career pathways allowing you to grow your own way

• Work from anywhere 3 weeks out of the year

• Work from home Fridays

• Maternity andpaternity leave

Compensation:

NYC: $102,000- $144,000 + bonus + RSUs

Boise: $85,000 - $120,000 + bonus+ RSUs