Appex Innovation

Digital Marketing Manager

Appex Innovation  •  Mumbai, IN (Onsite)  •  1 month ago
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Job Description


Roles & Responsibilities :

  • Build, plan and implement the overall

    digital

    marketing

    strategy

  • Manage the strategy and development of e-

    marketing

    content and exploration of sales channels

  • Develop strategies that drive customers to the product website

  • Improve the design, UX, traffic, and content of the website

  • Create paid campaigns on social media platforms

  • Manage the content that the business posts to social media

  • Maintain consistent brand messaging throughout all platforms

  • Use advanced metrics to measure the success of a

    marketing

    campaign

  • Keep up to date on the latest social media trends

  • Stay up to date with the latest technology and best practices

  • Measure ROI and KPIs

  • Suggest activities for improving the quality of online content

  • Track and measure SEO and Google Analytics metrics and provide reports

  • Build an inbound

    marketing

    plan

  • Research and forecast future sales and performance trends

  • Create email blast campaigns to target key customers

  • Research competitors and provide suggestions for improvement

  • Keep abreast with industry and

    market

    trends and best practices


Requirements


  • Bachelor's degree in

    marketing

    or business

  • Great problem solving skills

  • Proficient in photo and video editing software such as Adobe

  • Deep knowledge of web design principles

  • Proficient in MS Office Suite, including Outlook, Excel and Word.

  • Ability to identify long term trends in data

  • Great communication skills

  • Experience working with a content management system

  • Strong project management skills


Benefits


As per Industry Standards.
Appex Innovation

About Appex Innovation

At Appex Innovations, we use the power of technology to revolutionize healthcare. Our commitment to innovation, customer-centricity, and industry expertise drives us to deliver cutting-edge solutions that redefine healthcare. With a talented global team and a passion for excellence, we strive to create positive healthcare outcomes for our clients.

Industry
Healthcare & Social Services
Company Size
51-200 employees
Headquarters
Princeton, New Jersey
Year Founded
2013
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