Job Description
Role Summary
The Digital Marketing Manager defines and executes the digital roadmap for the Breast and Skeletal Health Solutions division, accelerating engagement, lead generation, and brand equity. This role owns divisional microsites and the division’s presence on Hologic.com (HCP and patient-facing), manages external email communications and integrated digital campaigns, and leads web analytics, reporting, and optimization. The position is both strategic and hands-on, requiring a blend of technical execution, creative thinking, and data-driven decision-making in a regulated healthcare environment.
Knowledge
- Digital Marketing & Web
- Comprehensive understanding of digital marketing principles, including web management, email marketing, SEO, and integrated campaign strategy.
- Knowledge of UX best practices and web content architecture for both HCP and patient audiences.
- Tools, Platforms & Technology
- In-depth knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Account Engagement) and CRM-driven campaign management.
- Understanding of web analytics tools, dashboards, and metrics (e.g., Google Analytics, Adobe Analytics) to track performance and user behavior.
- Familiarity with Adobe Creative Suite for digital asset creation; working knowledge of HTML/CSS preferred.
- Content & Brand
- Strong grasp of brand voice, messaging, and visual identity, especially in a healthcare/MedTech context.
- Knowledge of effective copywriting techniques for web and email, including personalization, segmentation, and conversion-focused messaging.
- Regulatory & Compliance
- Understanding of privacy laws and regulations impacting digital marketing (e.g., GDPR, HIPAA considerations, CAN-SPAM).
- Knowledge of regulatory, legal, and compliance processes typical of healthcare or other regulated industries, including promotional review and site auditing.
- Business & Industry
- Awareness of healthcare/MedTech market dynamics and the needs of HCP and patient stakeholders.
- Understanding of lead generation and funnel management as part of a broader commercial strategy.
Skills
- Digital Execution & Campaign Management
- Ability to plan, build, and optimize divisional microsites and Hologic.com pages to ensure content accuracy, functionality, and an exceptional user experience.
- Skilled in designing, segmenting, and deploying external email campaigns for HCP and patient audiences.
- Capable of developing and executing SEO strategies (on-page and basic off-page), including keyword optimization and content updates.
- Analytics & Optimization
- Strong analytical skills to interpret web and campaign data and translate them into actionable insights.
- Ability to build and maintain dashboards and performance reports, and to use data to drive continuous optimization of campaigns and web properties.
- Content & Creative
- Advanced copywriting skills for web and email, including crafting clear, compelling, and on-brand messaging.
- Ability to brief, review, and/or create digital assets in Adobe Creative Suite in collaboration with creative resources.
- Project & Budget Management
- Strong project management skills to manage multiple concurrent initiatives, prioritize work, and meet deadlines.
- Ability to manage budgets, agency scopes of work, purchase orders, and invoice processing with high attention to detail.
- Collaboration & Stakeholder Management
- Ability to collaborate effectively with cross-functional partners (Legal, Regulatory, Marketing, Marcom, IS, agencies).
- Skilled in translating complex requirements into clear briefs and ensuring timely, compliant, and on-brand deliverables.
- Problem-Solving & Decision-Making
- Ability to identify issues, evaluate options, and make data-informed decisions that balance speed, quality, and compliance.
- Comfortable troubleshooting technical and process-related issues in partnership with IS and external vendors.
Behaviors
- Strategic and Hands-On
- Operates at both strategic and executional levels—able to define the digital roadmap and personally execute the work needed to deliver results.
- Proactively scans for opportunities to improve digital touchpoints and campaign performance.
- Data-Driven & Outcome-Oriented
- Uses metrics and insights to guide decisions, prioritize initiatives, and demonstrate impact on engagement and lead generation.
- Consistently seeks to test, learn, and optimize.
- Quality & Compliance Mindset
- Maintains a high standard for content accuracy, user experience, and brand consistency across all digital assets.
- Acts proactively to ensure privacy, regulatory, and legal compliance, including regular site auditing.
- Collaborative & Influential
- Works as a collaborative team player, building strong relationships with cross-functional stakeholders and external agencies.
- Communicates clearly and credibly, aligning stakeholders around digital strategies and timelines.
- Ownership & Accountability
- Takes end-to-end ownership of projects, from concept through execution, reporting, and optimization.
- Follows through on commitments and holds self and partners accountable for high-quality, on-time delivery.
- Innovative & Curious
- Stays current on emerging digital channels, technologies, and best practices in healthcare marketing.
- Brings new ideas to the team and thoughtfully tests innovative approaches that can add value.
Experience
- Education
- Bachelor’s degree in Digital Marketing, Communications, or a related field required.
- Professional Experience
- 8+ years of experience in digital marketing, web management, and email marketing.
- Proven track record of launching and managing integrated digital campaigns, preferably in healthcare, MedTech, or other regulated industries.
- Hands-on experience managing websites and microsites, including content updates, UX improvements, and coordination with IS/IT teams.
- Campaigns & Platforms
- Demonstrated experience planning, executing, and optimizing multi-channel digital campaigns (web, email, potentially paid channels) that drive lead generation and engagement.
- Practical experience with marketing automation platforms (e.g., Marketo, HubSpot, Account Engagement) and using CRM data to drive segmentation, nurturing, and scoring.
- Cross-Functional & Agency Management
- Experience partnering with Legal, Regulatory, and Compliance teams to navigate promotional review and digital approvals.
- Experience managing external agencies and vendors, including briefing, reviewing work, and managing SOWs and budgets.
Additional Info:
The annualized base salary range for this role is $107,400 to $179,100 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.
Agency and Third-Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms, or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
#LI-LL1 #LI-Remote
