Job Description

Key Responsibilities
1. Digital Strategy & Planning

• Develop the overarching digital strategy for corporate and project campaigns, aligned with sales objectives and marketing plans.
• Create digital roadmaps for new project launches, including content planning, media planning, and communication flows and posting planning.
• Lead digital transformation initiatives and adoption of new technologies relevant to real estate marketing.

2. Performance Marketing & Lead Generation

• Plan and manage organic and paid media campaigns across social media, search, programmatic, display, and real estate platforms.
• Work closely with agencies and internal teams to optimize CPC, CPL, CPM, ROAS, and conversion rates.
• Build and manage lead funnels with tracking across all touchpoints.
• Ensure strong integration between digital campaigns, CRM, and sales teams to maintain lead quality.

3. Social Media Management

• Oversee content calendars, social media strategy, and multi-platform execution (Instagram, X, TikTok, Snapchat, LinkedIn, YouTube).
• Ensure content aligns with brand guidelines, and project/ brand positioning
• Lead community management, response strategies, social listening, and reputation management.

4. Website, Landing Pages & SEO

• Oversee the design, UX, and content of corporate and project websites.
• Manage landing pages for campaigns ensuring high conversion rates and seamless lead capture.
• Implement SEO strategies to increase organic traffic and improve ranking for high-intent keywords.
• Coordinate content updates with internal teams, agencies, and IT.

5. Email, CRM & Marketing Automation

• Manage CRM journeys including nurture campaigns, post-lead follow-up, retention programs, and sales support messaging.
• Develop automated workflows (SMS, WhatsApp, email, and App push notifications).
• Monitor database segmentation, lead scoring, and re-engagement activities.
• Ensure clean CRM data and accurate tracking via API integrations, and analytics platforms.

6. Analytics, Reporting & Attribution

• Track and report on campaign performance through set dashboards, web analytics, and lead quality
• Utilize tools such as Meta Ads Manager, Google Ads, Salesforce, Sprout, etc.
• Provide weekly and monthly dashboards for management with actionable insights.
• Maintain digital benchmarks and forecast performance for launches.

7. Creative & Content Oversight

• Guide creative direction for all digital content including videos, social assets, banners, and animations.
• Ensure consistency in messaging, tone, and visual identity across platforms.
• Collaborate with creative, copywriting, and production teams to deliver premium content.

8. Agency & Vendor Management

• Lead relationships with digital agencies, media buying agencies, and web developers
• Develop clear briefs, KPIs, and performance expectations.
• Evaluate agency output and provide structured performance reviews.

9. Cross-Department Coordination

• Work closely with Sales to ensure alignment on lead quality, follow-up processes, and CRM integration.
• Coordinate with Project Marketing, Brand, Communications, and Events teams for holistic campaign execution.
• Support senior management with digital insights for project presentations and decision-making.

Qualifications & Skills

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 7–10 years of digital marketing experience, preferably in real estate, large-scale digital agency or well-known brands in the GCC.
• Proven expertise in performance marketing, social media, and CRM.
• Strong understanding of Google Ads, Meta Suite, tracking/attribution, and automation tools.
• Excellent analytical, communication, and project management skills.
• Experience in managing agencies, budgets, timelines, and high-volume campaigns.
• Strong understanding of real estate customer digital behavior and digital behavior.