Benefits:
About the Role:As the Digital Marketing Manager at American Screening Corp, you'll play a pivotal role in driving our online presence and engagement. Join our innovative team in Shreveport, LA, and leverage your expertise to enhance our digital marketing strategies and connect with our valued customers.
Responsibilities:
Requirements:
About Us:American Screening Corp has been a leader in the diagnostic testing industry for over 15 years, providing high-quality products to healthcare professionals. Our commitment to excellence and customer satisfaction has earned us a loyal client base, and our dynamic work environment fosters growth and innovation for our employees.
Core Interview Questions
Purpose: Identify a high-performing Digital Marketing Manager who can own website performance, paid acquisition, lifecycle marketing, HubSpot execution, and customer proof systems that drive revenue.
Applications will be rejected without answering those:
1. Ownership & Results1. What digital channels do you own end-to-end, and what KPIs were you accountable for?2. What is the most meaningful revenue or pipeline result you personally drove?3. What failed, and what did you change as a result?
2. Website & Conversion4. How do you quickly assess whether a website is converting effectively?5. What are the first actions you take to improve conversion rate?6. Describe one website or landing page change that materially increased conversions.
3. Product & Messaging7. How do you turn a technical or regulated product into a clear, high-converting offer?8. How do you decide which products or offers to promote first?
4. Google Ads Performance9. How do you structure a Google Ads account for control and scale?10. How do you identify and eliminate wasted ad spend?11. What does a healthy CPL or ROAS look like to you, and why?
5. Email & Lifecycle Marketing12. What email sequences have you built that directly drove revenue?13. How do you segment and personalize email campaigns?14. Which email metrics actually matter when judging success?
6. HubSpot Execution15. How have you used HubSpot to support both marketing and sales?16. What workflows, automations, or lead scoring models have you built?17. How do you ensure clean data and accurate attribution?
7. Testimonials & Customer Proof18. How do you systematically collect written and video testimonials?19. When is the best time to ask a customer for a testimonial, and why?20. Where do testimonials have the biggest impact on conversion?21. How do you repurpose one testimonial across multiple channels?
8. Strategy & Signal Questions22. If you had 90 days to double qualified leads, what would you do first?23. Where do most companies waste marketing dollars?24. What would you audit in your first 30 days here?
Compensation: $45,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
national origin, disability status, protected veteran status, or any other
characteristic protected by law.
The National Drug & Alcohol Screening Association (NDASA) is a member-owned, member-driven, member-operated organization whose mission is to advocate for safe and drug-free workplaces and communities through legislative advocacy, education, training and excellence in drug and alcohol screening services. We offer a multitude of member benefits and discounts, keeping our members informed with weekly communications, a quarterly newsletter, a weekly podcast and Town Hall Meeting, monthly educational webinars and an annual conference. Our training, certification and accreditation programs are second to none. Member participation opportunities include committees, State Affiliates program, course re-seller training, promotions & sponsorships, and regional training events.
The National Drug and Alcohol Screening Association, NDASA, is a member owned and driven organization to address workplace and community safety. In a world of substance abuse, ever changing workplace regulations, and community suffering, NDASA will provide leadership and guidance in addressing relevant issues by connecting resources, training and legislation.
MEMBER OWNED: NDASA is member owned and operated. We are not held by one individual, but collectively by ALL MEMBERSHIP. By including community safety, we add a broad spectrum of members and resources to work toward health and safety for PEOPLE, both at home and at work.
Employer rights advocacy: We believe that employers, both DOT and non-DOT should have a strong voice in regulations relating to their workplace. We’ll do that via legislative testimony, public education and providing resources on our website.
Community Education: We believe that our members carry the experience to help curb substance abuse within our communities. We will do that via education and advocacy.
Superior Training: NDASA holds a large bank of experts in various safety related industries. Members will have access to online, live and printable materials for their use. From drug screens, background screens, health and wellness screens, substance abuse and safety compliance, our training offerings are second to none.
Current and relevant: NDASA won’t wait to see what everyone else says. We’ll act immediately and with solid facts on issues that matter to our membership.
Expert testimony: NDASA will be strong advocates for improving lives. When legislation is being debated, we stand ready to assist our membership.
