Job Description
At Qu you’ll find a fun, dynamic, and diverse culture that celebrates team and individual success. Our people are down to earth, trail blazin’ folks who value innovation.
While mostly virtual, we collaborate closely to produce leading-edge software solutions much needed in the restaurant industry.
Qu is seeking a data-led digital marketing manager who is passionate about opportunity creation and campaign management. This role is a critical contributor to our 2025 growth as we continue to transform the way restaurants use technology.
If you’re a digital expert and content promoter who thrives working in a highly collaborative environment, we want to talk to you!
How You’ll Make an Impact:
- Marketing Automation & Email Management
- Manage our marketing automation system (HubSpot) and email programs using foundational tools, including SFDC, Google Analytics (GA4), SEO, and other plugins and systems.
- Implement effective email strategies, from TOFU to BOFU, and email nurtures with the goal of driving engagement and conversions.
- Improve foundational processes (i.e, lead scoring, integrations, nurturing) and back-end systems for data cleanliness and segmentation.
- Paid & Organic Channel Management (Conversion Optimization)
- Launch and manage paid and organic channels to drive conversions - net new leads, meetings, and opportunities.
- Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team and agency.
- Identify, test, and adopt new digital channels and ABM tools.
- ABM Campaigns & Analytics
- Develop, manage, and execute ABM-led digital marketing campaigns across multiple channels (web, SEO/SEM, email, social media, and paid) to drive engagement and generate leads.
- Create and optimize outbound strategies based on buying signals, intent, and data analysis, working with the sales team and other stakeholders.
- Track and monitor analytics on campaign performance, sharing top insights. Deliver effective, concise reports mapping to goals, KPIs and revenue generation.
- Maintain campaign calendars with a focus on content reuse and repurposing to drive engagement and optimize efficiency.
Experience We’re Looking For:
- Minimum of 3+ years digital marketing experience in a SaaS/tech company.
- Experience interfacing with Sales, demand gen, product marketing, and content leaders.
- Experience working in restaurants or with point-of-sale (POS) systems is a big plus.
- Passionate about working with many functional areas across the organization.
- Data-centric with an ability to own/produce reports, track metrics, and glean actionable insights.
The Type of Team Player that Thrives at Qu:
- “All-in” with our vision, mission, and growth goals.
- An excellent communicator, collaborator, and relationship builder.
- A proactive problem-solver who loves to find solutions and embraces learning agility.
- Independent, self-starter who’s focused and a detail-oriented project manager.
Our Company Values:
- Courage, Agility, Responsibility, Excellence
Company Personality:
- Confident, Thoughtful, Passionate
