Pear Tree.

Digital Marketing Manager - 210

Pear Tree.  •  Manila, PH (Remote)  •  11 days ago
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Job Description

Position: DIGITAL MARKETING MANAGER

Salary range up to Php 90,000 Philippine Peso (The final amount will be at the the client discretion basing on the candidate’s skills and experience.)

Working Hours: Monday to Friday following 10am-7pm NZDT (6am-3pm Philippine Standard Time)

Work set-up: 100% Remote work (Independent Contractor Agreement)

Holidays New Zealand Public Holidays

Recruitment process possible multiple client interviews and assessment

A growing e-commerce fashion and lifestyle brand is seeking a Senior Digital Marketing Manager to lead its end-to-end digital marketing efforts, with a strong focus on social media growth and performance marketing.

This is a hands-on, standalone role responsible for driving brand awareness, community engagement, and online revenue. You will work directly with the business owner to shape strategy, execute campaigns, and continuously optimise performance across all digital channels.

Key Responsibilities

Social Media & Content Strategy

  • Develop and execute social media strategies across Instagram, Facebook, TikTok, and Pinterest
  • Create, schedule, and manage daily content including reels, stories, carousels, and static posts
  • Independently produce high-quality visual and video content using AI-powered tools (e.g. Midjourney, Canva AI, CapCut, Runway, ElevenLabs)
  • Provide creative direction for product photography and video shoots
  • Build and maintain a content calendar aligned with product launches, campaigns, and seasonal activity in collaboration with leadership
  • Drive organic growth, engagement, and brand visibility with a focus on high-performing, shareable content

Paid Advertising & Performance Marketing

  • Plan, manage, and optimise Meta (Facebook & Instagram) ad campaigns
  • Set up and optimise Google Ads campaigns (Search and Shopping)
  • Monitor campaign performance daily and adjust budgets, audiences, and creatives to maximise ROAS
  • Develop retargeting strategies to improve conversion rates and reduce cart abandonment
  • Deliver regular performance reports with actionable insights and recommendations

Shopify & E-commerce Optimisation (Secondary Focus)

  • Manage and optimise Shopify store performance and conversion rates
  • Improve product pages, collections, and landing pages for SEO and UX
  • Ensure site speed, mobile optimisation, and brand consistency
  • Work with developers to implement technical and functional improvements

Brand & Creative Direction

  • Maintain a consistent and compelling brand voice across all digital touchpoints
  • Create or oversee digital assets including EDMs, social media creatives, banners, and ad materials
  • Leverage AI tools to scale content production efficiently while maintaining quality
  • Stay current with trends in fashion, social media, and digital marketing to keep content fresh and relevant

Requirements

Essential

  • 3+ years of experience in digital marketing, ideally within e-commerce, fashion, or lifestyle industries
  • Strong expertise in Meta Ads Manager (Facebook & Instagram)
  • Solid understanding of Shopify (product management, themes, and apps)
  • Proficiency in design tools such as Canva, Adobe Express, or similar platforms
  • Experience using AI tools for content creation (image and video production)
  • Proven success in growing social media accounts organically
  • Strong analytical skills using tools such as Meta Business Suite and Google Analytics 4
  • Excellent written English for marketing copy and content creation
  • Highly self-directed with strong ownership and execution capability

Highly Desirable

  • Experience with email marketing platforms (Klaviyo, Mailchimp, or Omnisend)
  • Knowledge of SEO for e-commerce websites
  • Experience managing influencer or UGC campaigns
  • Familiarity with Pinterest and TikTok advertising
  • Exposure to Australian or international fashion/lifestyle brands
  • Portfolio demonstrating social growth, campaigns, and performance results
Pear Tree.

About Pear Tree.

🚀 Expand Your Team Without Compromise (www.pear-tree.com)

You want to grow your team with the right people, but you’re hitting challenges like; Increasing hiring costs, A shallow local talent pool, Concerns about consistency and quality.

The dilemma: do you overspend to secure top local talent, or settle for less-than-ideal candidates who hold back your growth?

Why Going It Alone is Tough

- Traditional recruitment is expensive and draws from the same limited pool.

- Freelance platforms can’t guarantee long-term quality or reliability.

- Hiring overseas comes with complex legal and compliance hurdles.

🌎 We Make Global Hiring Simple

Pear Tree takes the complexity out of international recruitment. We match you with skilled, reliable, and cost-effective professionals from the Philippines, India, Nepal, South Africa and Latin America who fit your business perfectly.

- Substantial savings on recruitment and salary costs

- Access to a wide, highly skilled talent market

- A streamlined hiring process that saves you time

- Confidence backed by our 6-month “Perfect Hire” Guarantee

🔑 Our Process

1. Source and rigorously vet candidates on your behalf

2. Arrange and support the interview process

3. Hold your hand through the legal and logistical requirements that come with overseas hiring

4. Provide ongoing support to ensure seamless onboarding and retention

✅ A Smarter Way to Scale

Forget the false choice between paying top dollar locally or settling for poor hires. We give you a better option: affordable, skilled, and dependable international talent.

Join leading entrepreneurs and business owners already benefiting from this approach.

Book a call today and let us help you define your role, write your job description, and secure your next star team member — guaranteed.

Industry
HR & Recruiting
Company Size
1-10 employees
Headquarters
Sydney, AU
Year Founded
Unknown
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