Chapter 2

Digital Marketing Manager 12 month contract

Chapter 2  •  Mexico City, MX (Onsite)  •  3 months ago
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Job Description

If you’re ready to take the next step in your B2B marketing career, our client—the global leader in AI-Native Total Spend Management—is looking to meet you.

We’re searching for a Digital Marketing Manager to lead the execution of webinar programs and digital campaign activations across Latin America ( focus on Spanish Speaking countries), with a focus on pipeline impact and sales support This role is ideal for someone who thrives in a fast-paced environment, loves collaborating across teams, and brings strong bilingual communication skills in English and Spanish—both written and verbal.

You’ll own programs from planning to execution, ensuring every activity you run drives engagement, supports the Go-to-Market and Sales teams, and contributes to our client's pipeline and revenue goals.

How You Will Make An Impact Every Day

  • Own the full lifecycle of webinars across the region—building promotional plans, managing execution, and optimizing for engagement and pipeline conversion.
  • Partner closely with the Sales and ADR teams to align marketing efforts with pipeline priorities, account strategies, and quarterly goals.
  • Regionalize global campaigns for the Spanish-speaking Americas (including Mexico and South America)—adapting copy, assets, and digital strategy to reflect local nuances and resonate with target audiences.
  • Write and edit compelling, audience-centric marketing copy in both English and Spanish across email, landing pages, and digital ads.
  • Work cross-functionally with Field Marketing, Integrated Campaigns, Product and Solution Marketing, Creative, and Marketing Operations to orchestrate digital programs that scale across multiple channels.
  • Manage webinar execution through platforms like Marketo, 6sense, Goldcast and Salesforce, including audience segmentation, lead flow tracking, and reporting.
  • Local Event Management: Plan and execute local, high-impact in-person events, executive roundtables, and industry sponsorships in key markets
  • Partner Marketing: Work with the Alliances team to incorporate and execute joint marketing initiatives with key regional partners across LATAM.
  • Juggle multiple projects simultaneously, keeping stakeholders informed and campaigns on track and on budget.
  • Analyze program results and share insights for all activities across the Americas Growth Marketing team to optimize performance and pipeline contribution

What You Will Bring to the role

  • 3–5+ years of B2B digital marketing experience, ideally in tech, SaaS, or enterprise software
  • Proven success managing webinars, and digital campaigns that support pipeline creation and acceleration
  • Excellent writing, copyediting, and proofreading skills— bilingual proficiency in English and Spanish is required.
  • Strong working knowledge of Marketo, 6sense, Salesforce, Goldcast or other webinar platforms, and campaign reporting best practices.
  • A sharp eye for detail, solid organizational skills, and the ability to prioritize and execute across multiple concurrent projects
  • Comfortable navigating complex matrixed organizations and working with teams across regions and functions.
  • A collaborative, proactive attitude and a passion for bringing marketing programs to life.
Chapter 2

About Chapter 2

Chapter 2 is a disruptive recruitment tech and talent agency that builds and designs scalable talent ecosystems and impactful solutions, delivering effective results and cost savings for clients, faster.

Combining the pace and flexibility of an agency with the cultural understanding of an in-house team.

Our team of experts helps you:

➡️ Forecast and budget ahead for your recruitment needs

➡️ Organically attract and engage the best talent on the market & build a future talent pipeline

➡️ Scale as and when you need to, with the right people at the right time

➡️ Reduce the overall cost of hiring

How do we do it? Through our 3-pillar approach that prioritises people, processes, and technology.

👤 We embed hand-picked talent partners into your team, giving them a unique understanding of your business needs, culture, and values.

💻 Our Intelligence arm allows us to utilise our proprietary technology and the very latest platforms and apps to create evidence-based talent strategies backed by accurate data.

💬 We harness employer branding techniques to create a window into your world, engaging candidates through captivating storytelling and amplifying your brand, culture, values and purpose.

A scalable talent solution. Our team of experts are here to deliver bespoke talent eco-systems, that address the needs of your organisation. Contact us, and we’ll be in touch.

Want to discuss your growth strategy? Send me a DM and we can book a call!

For more information on what we do and how we do it, visit our website below.

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
London, GB
Year Founded
2020
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