You’lljoin us at a pivotal moment for digital discovery, as customer journeys are increasingly shaped by search engines, AI-generated answers, large languagemodelsand emerging discovery platforms. Reporting to the Head of SEO and GEO,you’llplay a leading role in translating Sky’s organic discovery strategy into high-impact, measurable delivery across traditional search and emerging AI-powered discovery platforms.You’llwork closely with colleagues across Digital Marketing to create a more integrated approach to customer discovery, bringing together Organic Search, Paid Search, Paid Social, Programmatic and Creative.
Whatyou’lldo
Translate Sky’s SEO and Generative Engine Optimisation strategy into a clear, prioritised delivery roadmap.
Develop and manage the roadmap for how SEO and GEO work together, aligned to the overall discovery strategy.
Drive organic growth across Sky’s key business verticals, including commercial product areas, entertainment content, sports, broadband, mobile and customer support journeys.
Lead delivery across research, opportunity sizing, briefing, content optimisation, technical SEO, structured data,implementationand performance measurement.
Develop approaches to improve AI search visibility, including entity optimisation, answer-first content, structured data, authority signals, source credibility and content designed to be cited,summarisedor recommended by generative engines.
Work closely with Product Owners, Dev teams, Editorial, Brand Marketing, Commercial, Trading, Data, Legal,Complianceand agency partners to deliver high-quality, measurable improvements to discovery performance.
Whatyou’llbring
Essentialcriteria
Deep understanding and experience of the SEO landscape, including technical SEO, content strategy, authority building, search intent,analyticsand integrated strategy development.
Practical understanding of Generative Engine Optimisation, AIsearchand large language model discovery, including how brands can be surfaced, cited,summarisedand recommended.
Extensive experience delivering measurable organic search results across complex websites in a fast-paced, commercially driven environment.
Confidence working with technical teams on implementation, including site architecture, crawlability, indexation, structured data, page templates and CMS considerations.
Strong analytical capability, using SEO tools, analyticsplatformsand reporting frameworks to turn data into clear insight and action.
Excellent communication skills, with the ability to explain technical and emerging topics clearly to senior stakeholders and non-specialist audiences.
Desirableskills andexperience
Experience leading agencies,specialistsor cross-functional teams to deliver multiple initiatives to tight deadlines.
Ability to connect SEO and GEO activity to business outcomes, customer journeys, tradingprioritiesand long-term brand visibility.
Collaborative experience working with Product Owners, Dev teams, Marketing, Commercial, Trading, Editorial and Data teams.
Good commercial foresight and the ability to prioritise in a fast-paced trading environment where customer demand, technology and digital behaviours are changing quickly.
A test-and-learn mindset, with the confidence to explorenew approaches, measure impact and help the business build capability in a rapidly evolving area.
An understanding of the wider Digital Marketing landscape and how SEO and GEO can work alongside Paid Search, CRM, Affiliates, social,contentand media activity.
Benefits andperks
There'sone thing peoplecan'tstop talking about when it comes tolifeatSky: theperksHere’sa taster:
Free SkyTVpackage,including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, includingSky Mobile,Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences
Howyou’llwork
We'veadopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 3daysin the office per week.
Your office base
Osterley
Our Sky Group HQ. Equipped withstate-of-the-arttechnology and workspaces,there’splenty of space to see yourbig ideascome to life. Hereyou’llfind 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley,Gunnersburyand Ealing Broadway stations. Plus, there’sfreeonsite parking available for cars,motorbikesand bicycles.
Who we are
We’reSky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us meansyou’llbe bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers,colleaguesandsociety
We’rean equal opportunity employer and value diversity at our company.We'rea Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you whereappropriate Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful,we’llask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role youare required tohave theappropriate rightto work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSkyon social media.
Sky connects and entertains millions of people across Europe. At the heart of everything we do, is a belief that people deserve better. For decades, we’ve shaken up every category we entered to give people what they love, to make life a little easier and to provide great value. That’s how we bring millions of customers the joy of a better experience in TV, broadband and mobile.
In TV, we offer the best sports coverage, unmissable TV and the smartest ways to stream and aggregate the TV you love. In broadband, we power homes and businesses, with a fast, reliable connection. In mobile, we bring people closer, with plans at unbeatable value. And now, you can even keep your home connected and protected, through our smart insurance. We design our products to fit seamlessly into your life, with service whenever and however you need it.
That’s how we do better for customers. And we believe in better for society too. We power the cultural economy in the UK and beyond, making award-winning news, original sport, and entertainment. We contribute billions to UK GDP, creating and sustaining thousands of jobs and sharing both our journalism and our coverage of the arts, free of charge. We are cutting emissions and making recyclable, energy-efficient products, and we give back, through free internet access and digital skills for under-served communities and young people.
Sky is owned by Comcast Corporation, a global media and technology company.
