Pirelli

Digital Marketing Internship

Pirelli  •  Milan, IT (Onsite)  •  5 hours ago
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Job Description

DISCOVER PIRELLI

We are a global leader in the tire industry, specialized in designing, developing, manufacturing, and marketing high-performance tires for cars, motorcycles, and bicycles. With a presence in over 160 countries and around 18 production facilities, we pride ourselves on our cutting-edge technology and commitment to sustainability. Innovation is at the heart of everything we do, and it is fueled by our commitment to the inclusion of unique perspectives and different experiences. Because power is nothing without our people!

WHY JOIN US

We are offering a rewarding role with scope for career progression along with:

  • International, engaging, and supportive working environment.
  • Competitive reimbursement.
  • Free company restaurant.
  • Personal and professional development.

DRIVE YOUR FUTURE

Join the User Experience & Analytics team and immerse yourself in a dynamic environment. From day one, you will gain hands-on experience and grow your skills in data analysis and identification of insights useful for the development of the main digital platforms in the consumer area. Under your tutor's guidance, you'll help monitor and analyze the performance of our digital properties and identify trends and areas of improvement.

WHAT YOU WILL LEARN 

You will collaborate with your tutor in one of the following areas.

Digital Product & Web Operations:

  • Managing maintenance tasks: assisting in handling and assigning maintenance tasks for the consumer web portal, based on requests from HQ and local markets;
  • Optimizing conversion processes: collaborating in the design and management of enhancements related to conversion flows and contact forms across the consumer website;
  • Governing quality and maintenance processes: including SEO and URL management (in collaboration with SEO specialists), style and content oversight (in coordination with the Global Product Manager), and bug fixing (in collaboration with the Information & Technology department);
  • Monitoring analytics dashboards: conducting first-level reviews of performance dashboards across key markets;
  • Supporting innovation projects: contributing, when needed, to requirements gathering and planning of digital innovation initiatives.

Digital Analytics:

  • Monitoring and analyzing key performance indicators (KPIs) of the website and digital marketing campaigns using Google Analytics 4 (GA4) and other BI tools;
  • Monitoring website traffic, user behavior, conversion rates, identifying drops, peaks, and optimization opportunities;
  • Designing and creating dashboards (DOMO, Looker Studio, etc.);
  • Ensuring data accuracy across all monitoring tools and platforms;
  • Monitoring website errors and identifying issues affecting website performance and user experience.

WHAT WE ARE LOOKING FOR

  • Master's degree in Marketing, Economics, Business, Management or related fields
  • Fluency in English and Italian
  • Proactivity, Curiosity, and the Desire to Make a Difference
  • Passion for Data Analytics, Business Intelligence and Data Visualization
  • Familiarity with data analysis, BI or digital analytics tools such as Google Analytics, Power BI, SQL, Python will be considered a plus!

APPLY NOW, DRIVE YOUR FUTURE!

#WePirelli

We are an equal opportunity employer and this search is open to all individuals, in compliance with the principles of equal opportunity and non-discrimination, pursuant to applicable laws and regulations

Pirelli

About Pirelli

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024.

All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents.

The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers.

Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Milano, IT
Year Founded
1872
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