TomTom

Digital Marketing Intern

TomTom  •  Amsterdam, NL (Onsite)  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

We are looking for a motivated Digital Marketing Intern to support our demand generation activities, with a strong focus on email campaigns, webinars, and market research.
This role offers a hands-on opportunity to work across the full campaign lifecycle—from planning and execution to performance analysis—while gaining exposure to B2B marketing in a global tech environment.

What you'll do:

    Email Marketing

  • Support the planning and execution of email campaigns (invitations, reminders, follow-ups)

  • Coordinate content and design with internal stakeholders and creative teams

  • Build and QA emails in marketing automation platforms (e.g., HubSpot)

  • Assist with audience segmentation and list management

  • Track campaign performance and contribute to reporting and optimization
    (aligned with internal email workflow and KPI tracking practices)

  • Webinar Support

  • Assist in the end-to-end execution of webinars (setup, promotion, follow-up)

  • Coordinate timelines, assets, and speaker logistics with internal teams

  • Support webinar promotion through email and other digital channels

  • Help track registrations, attendance, and post-event performance metrics
    (consistent with webinar execution and reporting roles)

  • Market & Competitor Research

  • Conduct research on competitor marketing activities (emails, webinars, campaigns)

  • Create benchmarking reports and highlight key trends and insights

  • Support analysis of industry best practices and identify opportunities for improvement
    (aligned with internal benchmarking and reporting tasks)

  • Reporting & Analysis

  • Assist in compiling campaign performance reports

  • Analyze marketing data to identify trends and actionable insights

  • Provide recommendations to improve future campaigns

What you'll need:

    • Bachelor’s or Master’s student in Marketing, Business, Communications, or a related field

    • Strong interest in digital marketing, especially email and event marketing

    • Analytical mindset with attention to detail

    • Good written and verbal communication skills in English

    • Proactive, organized, and eager to learn

    • Ability to work both independently and collaboratively

    • Familiarity with tools like Excel, PowerPoint, or marketing platforms is a plus

TomTom

About TomTom

Billions of data points. Millions of sources. Thousands of communities.

We are the mapmaker bringing it all together to build the world’s smartest map.

TomTom Orbis Maps are the new standard in mapmaking, co-created with the biggest names in tech. It’s a future-proof mapping platform set to drive innovation at a faster pace and on a bigger scale than ever before.

Together with our world-leading maps, we provide location data and tech to drivers, carmakers, businesses and developers. Our maps, routing, real-time traffic, APIs and SDKs empower the dreamers and doers to keep the world moving.

Headquartered in Amsterdam, TomTom is a global team of 3,700 people. We’ve been shaping the future of mobility for over 30 years – and our journey is just getting started.

Industry
IT & Software
Company Size
5,001-10,000 employees
Headquarters
Amsterdam, NL
Year Founded
1991
Social Media