Job Description

Digital Marketing Executive

Competitive Salary & Benefits

36.5 Hour week (Hybrid)

Newtownabbey

Temporary position: 12–18 months

Who are we?

At Henderson Group, we are proud to be one of Northern Ireland’s leading family-owned businesses. With more than 6,000 colleagues, our group encompasses Henderson Wholesale, Henderson Retail, Henderson Foodservice and Henderson Group Property.

Henderson Wholesale is one of Northern Ireland’s leading wholesalers, supplying an extensive range of fresh, ambient and chilled products to retailers across the region. We are proud to work closely with local farmers, growers and producers, supporting the local economy while delivering quality, value and dependable service to our customers.

We achieved Gold accreditation against the Investors in People standard framework in 2023 in recognition of people management excellence and our commitment to investment in people.

A look into the role…

Help shape how some of Northern Ireland’s best-known retail brands connect with customers every day. As Digital Marketing Executive, you will bring campaigns to life across social media, websites and digital channels, helping SPAR, EUROSPAR, ViVO and ViVOXTRA strengthen engagement and deliver value for stores and local communities. This is a temporary opportunity for 12–18 months within the Henderson Wholesale Marketing team. (Should a permanent role arise within our developing team during that time, the successful candidate will have the opportunity to be considered).

Reporting to the Digital Team Leader you will support the development and delivery of digital marketing activity across Henderson Group retail brands, helping to bring brand campaigns to life across social media and digital channels.

Working collaboratively with the marketing team, sales colleagues and agency partners, you will play a key role in planning, activating, monitoring and reporting on digital campaigns that support brand objectives, optimise engagement and deliver value for our network of stores.

Working as Digital Marketing Executive, you will:

• Support the management of social media content calendars across SPAR, EUROSPAR, ViVO and ViVOXTRA, ensuring activity aligns with brand and commercial objectives.
• Support the creation of content for social media channels including Facebook, Instagram, TikTok, YouTube and LinkedIn.
• Support the activation and maintenance of promotional content across brand websites, ensuring deals, campaigns and seasonal activity are updated accurately and on time.
• Monitor social media channels, responding to comments, customer queries and complaints while helping to protect and enhance brand reputation.
• Manage the creation, scheduling and distribution of promotional e-zines, ensuring content is engaging, accurate and aligned with brand and commercial objectives.
• Assist with reporting on digital campaign performance, assessing activity against KPIs and ROI.
• Assist the digital team with delivery of digital marketing training to a network of more than 500 retail stores.
• Stay up to date with emerging digital trends, platform developments and industry insights, contributing innovative ideas to drive growth and campaign effectiveness.

Skills for Success

Joining us as Digital Marketing Executive, the minimum criteria you’ll need is:

• A third level qualification in marketing, digital marketing or a closely related field.
• Previous recent digital marketing activation experience.
• Experience of managing, creating content for and monitoring social media campaigns.
• Experience using META Business Ads Manager and setting up paid social campaigns across META and TikTok.
• Experience managing digital agencies and working with social media campaign budgets.
• Experience using digital artwork packages such as Canva or similar software.
• Excellent communication, organisation and time-management skills, with the ability to work at pace in a busy, deadline-driven environment.

It would be advantageous if you also have any of the following:

• Knowledge of analytics tools such as Google Analytics, SEO/keyword activity and website content management systems such as Umbraco.
• B2C FMCG or retail marketing experience.
• Experience using project planning or project management tools.
• Experience preparing digital design and agency briefs.

Are we right for you?

As part of this role, it will be important that you feel aligned with the values that we live and work by.

• Ambition – We always strive to be better. We seek new challenges and look for ways to do things better.
• Customer First – We provide exceptional service. We put customers at the heart of everything and support our communities.
• Teamwork – We succeed together. We help colleagues to succeed, and we share our knowledge and skills.
• Integrity – We are fair, honest and ethical. We treat everyone with dignity and respect. We are inclusive and champion diversity.

The Reward

Benefits include competitive salary, contributory pension scheme, healthcare, life assurance, employee assistance programme, social club, Reward Gateway employee recognition & discount scheme throughout UK/Ireland, staff discount at SPAR/EUROSPAR Henderson Group company-owned stores and many more.

Make a difference that goes far beyond your day-to-day role. At Henderson Group, you will be part of a business that supports local communities, colleagues and customers across Northern Ireland.

This is a full-time temporary position for a period of 12–18 months, working 36.5 hours per week. Working hours will be 8:45am–4:45pm Monday to Thursday and 8:45am–3:45pm Friday. Hybrid and flexible working arrangements are available.

If you'd like to speak with us before making your application, our Talent Acquisition Specialist, Joanne McClelland, would be happy to have a confidential chat with you about the role on offer - email joanne.mcclelland@henderson-group.com to get in touch.

We reserve the right to close this vacancy before the advertised closing date if sufficient suitable applications are received. Early application is therefore encouraged.

Completed applications must be submitted online by midnight on 8th October 2026.

We are an equal opportunities employer.