Job Description

Company

- Our client is Hong Kong based GameFi company. They specialize in software development services for multiplayer cross-platform web3 game. You will be responsible for driving the growth of multiple products across different industries leveraging your expertise to achieve remarkable results with a young and passionate team.

Responsibilities

• Develop and execute digital marketing campaigns to increase brand awareness, drive website traffic, and generate leads for online products and physical stores
• Conduct extensive market research to identify target audiences, industry trends, and competitor strategies for each product, and use this information to refine marketing campaigns
• Optimize digital marketing campaigns through A/B testing, conversion rate optimization, and performance analysis to maximize ROI for each product
• Drive organic traffic growth for each product through SEO techniques, keyword research, and content optimization
• Manage social media accounts and develop engaging content for various platforms, fostering brand loyalty and engagement with the target audience for both the online entertainment service and physical store.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels, tailored specifically to each product
• Utilize marketing automation tools to nurture leads, automate workflows, and optimize the customer journey for each product
• Monitor and analyze key performance indicators (KPIs) for each product to assess the effectiveness of marketing campaigns, generate reports, and provide actionable insights to the management team
• Create marketing reports monthly to analyze the cost and effectiveness of existing marketing campaigns
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to drive growth for each product
• Collaborate with cross-functional teams, including design, content, and development, to ensure seamless execution of marketing initiatives for each product

Requirements

• Bachelor's degree or above in Marketing, Creative Media, Advertising, Public Relations, Communications or any related field is preferred
• Proven work experience as a Digital Marketing Executive or similar role
• 2+ years of digital marketing experience in Digital, Advertising, Marketing, or PR industry
• In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software
• Strong analytical skills and the ability to interpret data, generate insights, and make data-driven decisions
• Excellent written and verbal communication skills
• Strong project management skills with the ability to prioritize and multitask effectively
• Ability to work independently and as part of a team in a fast-paced environment
• Up-to-date with the latest trends and best practices in digital marketing

Preferred

• Candidates with a passion for gaming

Application options
- If you're interested in this role, click 'Apply' now. For further information and a confidential discussion, you can email Winston Tse at winston@tokalent.com