Job Description

Digital Marketing Executive

The Digital Marketing Executive will be responsible for planning, executing and monitoring digital marketing activities to strengthen the company’s online presence and support business growth. The role involves managing digital platforms, creating engaging content, coordinating digital campaigns, analysing performance and identifying opportunities to improve online reach and engagement. The ideal candidate should have a strong understanding of digital marketing platforms and trends, creative content development skills, analytical thinking and the ability to develop and execute effective digital marketing strategies.

Key Responsibilities

• Plan and execute digital marketing campaigns across relevant online platforms.
• Manage and maintain the company’s social media channels and digital platforms.
• Monitor and analyse digital marketing performance using relevant analytics tools.
• Track website traffic, social media engagement, campaign performance and other key digital marketing metrics.
• Support search engine optimisation (SEO) and search engine marketing (SEM) activities.
• Coordinate with internal teams to develop marketing content aligned with business objectives.
• Conduct market and competitor research to identify digital marketing trends and opportunities.
• Manage digital advertising campaigns, including campaign budgets and performance monitoring.
• Prepare regular reports on digital marketing activities, campaign performance and key insights.
• Build and maintain a consistent and professional online brand presence.

Candidate Profile

• A degree or diploma in Marketing, Digital Marketing, Business Management or a related field.
• Previous experience in digital marketing or a similar role would be an added advantage.
• Strong knowledge of social media platforms and digital marketing practices.
• Experience in content creation and digital campaign management.
• Knowledge of SEO, SEM, Google Analytics and digital advertising platforms would be an added advantage.
• Excellent written and verbal communication skills.
• Strong creative, analytical and problem-solving skills.
• A good understanding of digital marketing trends and consumer behaviour.
• Strong organisational and time-management skills.

If you think you have what it takes to be successful in this challenging role, please click on “Apply Now”. Pay and benefits of this above position will be competitive, and the rewards are performance driven.

Hayleys is an Equal Opportunity Employer.