Job Description

Join our team as Digital Marketing Executive!

Chester Race Company is seeking a creative and commercially focused individual to join the Marketing Team as a Digital Marketing Executive on a 12 month Contract.

Working closely with the Racing Marketing Manager, you’ll lead digital activity across Chester and Bangor-on-Dee, supporting event sales, customer engagement and wider marketing objectives.

General Responsibilities include:

• Support the development and delivery of annual digital marketing plans
• Own digital channels and assets, including email, web, social, mobile and e-ticketing
• Plan and deliver digital campaigns to support event sales
• Manage SEO, PPC, paid social and digital advertising activity
• Monitor performance, produce reports and demonstrate ROI
• Grow the customer database and provide customer and market insight
• Support digital brand management and identify new technologies and opportunities

Essential criteria:

• Minimum 2 years’ commercial digital marketing experience, in-house or agency
• Experience with email marketing platforms, websites and CMS
• Knowledge of SEO, PPC, display and social media marketing
• Experience delivering effective, multi-channel digital campaigns
• Strong analytical, organisational and communication skills

Desirable criteria:

• Experience in events, hospitality, leisure or sport
• Experience with CRM, e-ticketing or database marketing
• Knowledge of Google Analytics and digital reporting tools

About Chester Race Company:

Chester Race Company Ltd is one of the North West’s best-known and most-admired brands. It is an evolving organisation with a broad portfolio but retaining Horseracing at its core. The Company operates three racecourses, Chester, Bangor-on-Dee and Musselburgh, in Scotland. At Chester, we also own and operate - a hotel, a vibrant pub and have other property interests in the city. Not to mention our in-house caterers, Horseradish and our staffing brand – Thyme People. With that much diversity in our business, no two days are the same.

What we offer:

CRC offer a great selection of benefits, from Race Day tickets to enhanced pension contributions.

Salary: £28,000 per annum

Contract: Fixed Term for 12 months

Hours of work:

37.5 hours per week, Monday to Friday.

CRC is an event company; you will be required to work some weekends and evenings. Any work beyond the contracted hours will be eligible for time off in lieu.

CRC has a flexible approach to working hours, which should be agreed with your line manager.

Want to know more?

Visit the application below for more details.