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  Develop and execute multi-channel digital marketing campaigns.
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  Manage paid advertising campaigns across Google, Meta, LinkedIn, and other platforms.
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  Optimize campaign performance to maximize ROI.
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  Increase website traffic and online conversions.

Social Media Management

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  Plan and manage the company's social media content calendar.
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  Create engaging content for LinkedIn, Facebook, Instagram, X, TikTok, and other relevant platforms.
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  Grow online communities and improve engagement.
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  Respond to customer enquiries where appropriate.

Content & Brand Management

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  Create marketing collateral including brochures, presentations, newsletters, videos, flyers, and customer guides.
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  Ensure brand consistency across all communication channels.
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  Develop educational content around fin-tech, foreign exchange, and cross-border payment solutions.

Email Marketing & CRM

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  Plan and execute targeted email marketing campaigns.
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  Segment customer databases for personalized communication.
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  Monitor campaign performance, including open rates, click-through rates, and conversions.
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  Collaborate with the sales team to nurture leads.

Lead Generation

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  Generate qualified leads for the Business Development team.
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  Support product launches and promotional campaigns.
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  Develop referral and customer acquisition initiatives.

Market Research

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  Monitor competitor activities, pricing, and market trends.
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  Identify new market opportunities and customer insights.
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  Recommend innovative marketing initiatives.

Event Marketing

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  Coordinate exhibitions, webinars, networking events, and trade shows.
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  Manage event branding and promotional materials.
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  Represent the organization at relevant industry events.

Analytics & Reporting

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  Track marketing performance using relevant KPIs.
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  Prepare weekly and monthly performance reports.
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  Recommend improvements based on campaign data and customer insights.

Requirements

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  Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
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  3–5 years of marketing experience, preferably within fin-tech, banking, financial services, technology, or a related industry.
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  Demonstrated success in delivering measurable marketing results.

Required Skills

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  Digital marketing strategy
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  Social media marketing
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  SEO & SEM
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  Email marketing
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  Content creation and copywriting
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  Lead generation
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  CRM platforms
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  Google Analytics or similar analytics tools
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  Canva or Adobe Creative Suite
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  Strong project management and organizational skills
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  Excellent communication and presentation skills
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  Commercially minded with a creative approach