Job Purpose

Key Responsibilities:

A. Digital Marketing & Social Media Management

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  Develop and implement social media content calendars.

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  Manage and grow Our Clients' social media platforms.

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  Monitor trends in digital marketing within the agro-feed industry.

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  Support digital advertising campaigns across social media channels.

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  Track and report digital marketing performance metrics.

B. Content Development

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  Create engaging marketing content including:

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  Product promotion posts

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  Farmer education content

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  Feeding tips and livestock management insights

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  Promotional campaign materials

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  Work with internal teams to obtain technical product information for content development.

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  Respond to customer inquiries across social media platforms.

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  Support online customer service and lead generation activities.

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  Build relationships with farmers, distributors, and agro-dealers through digital platforms.

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  Escalate customer concerns to relevant departments where necessary.

D. Campaign Support

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  Support product launches and promotional campaigns.

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  Coordinate digital marketing activities with sales and customer experience teams.

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  Assist in planning marketing events and field activations.

E. Reporting & Analytics

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  Monitor social media performance and customer engagement metrics.

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  Prepare weekly and monthly marketing performance reports.

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  Provide insights on customer preferences and digital trends.

Requirements

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  Bachelor’s degree in Marketing, Communications, Business, or related field.

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  Certification in Digital Marketing is an added advantage.

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  2–4 years’ experience in digital marketing or social media management.

Technical Skills

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  Social media management tools.

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  Content creation and basic graphic design.

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  Digital advertising platforms.

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  Data analytics and reporting.

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  Knowledge of agricultural or feed industry marketing is an advantage.

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  Customer engagement and relationship building.

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  Analytical thinking and reporting ability.

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  Results and performance-oriented mindset.

Behavioral Competencies

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  High integrity and professionalism.

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  Team collaboration.

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  Proactive and innovative thinking.

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  Strong attention to detail.

Key Performance Indicators (KPIs)

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  Social media engagement growth.

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  Lead generation through digital channels.

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  Content reach and brand visibility metrics.

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  Customer response time on digital platforms.

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  Campaign performance ROI.

Working Relationships

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  Marketing team

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  Sales and business development teams

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  Customer experience team

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  Production and technical teams (for product information)