Kotak Mahindra Bank

Digital Marketing-Digital Banking-Net & Mobile Banking HO Team

Kotak Mahindra Bank  •  Mumbai, IN (Onsite)  •  3 months ago
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Job Description

Campaign Analytics Manager– Retail Assets Product

  1. 2+ years of Experience in campaigning or retail assets product
  2. Planning, monitoring and execution of campaigns
  3. Identify Right Channel, Right Mode and Right Time to reach out to customer
  4. Design innovative Ideas to improve campaign Repose Rate
  5. Customer Segmentation/Micro-segmentation using analytics techniques
  6. Optimization of Campaign Spends to improve C2I
  7. Analysing the Customer Drops-offs during the Digital Journey and plan drop off campaigns and journey improvements
  8. Use of external/internal alternate data
  9. Design Campaign Effectives Matrices and Effective Performance Monitoring
  10. Innovator with out-of-box thinking to provide analytical solutions to business problems
  11. Effective Stakeholder Management. Engagement with Business Heads, Product Teams, Marketing Teams and operations team
  12. Experience in working on SAS/SQL/Power BI will be preferred

Education Background: MBA, Masters from Tier I or Tier II institutes

Kotak Mahindra Bank

About Kotak Mahindra Bank

About Kotak Mahindra Group:

Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited.

The consolidated balance sheet of Kotak Mahindra Group is over 1 lakh crore and the consolidated net worth of the Group stands at 13,943 crore (approx US$ 2.6 billion) as on September 30, 2012.

The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius and Singapore. For more information, please visit the company’s website at https://www.kotak.bank.in/en/home.html

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Mumbai, IN
Year Founded
1985
Website
kotak.com
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