It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Marketing & Communications
This temporary position requires a minimum of 3–5 years of digital experience.
The Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for Salinas Valley Health. The coordinator will guide digital projects from start to finish, and manage the digital components of projects, including but not limited to websites, SVH intranet, social media and email marketing. The Digital Marketing Coordinator will provide support to the Director of Marketing and Communications as needed. Works with the Director of Marketing and Communications to design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience. The coordination includes but is not limited to paid advertising online, digital marketing, mobile app, website, and community events. Effective writing skills required.
Manage SVH digital properties and channels, including websites, email, social media, and other digital tools.
Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and manage the content calendar.
Evaluate website information, architecture/structure and navigation. Recommend and implement approved changes to the SVH website as determined through regular site reviews.
Gather and analyze data in order to provide insights and recommendations to the marketing team and key organizational partners.
Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third-party ratings sites.
Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data.
Ensure that all digital messaging is supportive of and consistent with SVH marketing strategies.
Help ensure consistent brand identity and design continuity across all digital properties.
Track metrics, create reports and recommend digital communications strategies.
Coordinate digital marketing activities with partners, vendors, and other programs and departments.
Occasional availability on evenings and weekends for organizational needs.
Performs other duties as assigned.
Education: Bachelor’s Degree in related field required.
Licensure: None.
Experience: This temporary position requires a minimum of 3–5 years of digital experience creating and publishing content on public-facing social media, websites and other digital properties preferably in the healthcare field. Documented writing and project management experience. Understanding of digital analytics, social media management tools and content management systems. Must be proficient with Microsoft Office Suite; knowledge of Adobe Photoshop and InDesign preferred. Strong writing, speaking and presentation skills. Bilingual – English/Spanish preferred.
Job Specifications:
● Union: Non-Affiliated● Work Shift: Day Shift● FTE: 1.0● Scheduled Hours: 40
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Salinas Valley Health exists to help our community rise through good health. Founded in 1953 as Salinas Valley Memorial Hospital, today we serve individuals and families throughout the Salinas Valley, the Monterey Peninsula and the surrounding region. Each year, our highly trained team of healthcare professionals takes our renowned quality of patient care to the next level. Our team actively utilizes the latest medical techniques with our state-of-the-art technology to improve individual and community health and well-being.
Our 263-bed acute care medical center employs more than 2,400 staff. In 2021, we achieved ANCC Magnet Recognition®, the highest and most prestigious distinction that a healthcare organization can achieve for nursing excellence. Earning this Magnet® designation reaffirms our steadfast commitment to nursing excellence and quality patient care. Our focus on Cancer Care, Cardiac Care, Orthopedics, Obstetrics and Stroke Center is led by 322 board-certified physicians across a broad spectrum of specialties, all dedicated to your care.
To enhance and expand the reach of our care, we strategically partner with larger research and metro hospitals such as Stanford. In addition, we are part of a network of urgent care and surgery centers, the only Perinatal Diagnostic Center in the region and an Emergency Department that provides care to more than 6,300 patients every year.
