Job Description

Digital Marketing Specialist

Drive performance. Grow digital revenue. Turn data into action.

Join the Adventure

At 4WD Supacentre, we’re passionate about helping everyday Australians get adventure-ready. As one of Australia’s leading outdoor and lifestyle retailers, we operate in a fast-paced, high-growth environment where digital marketing plays a key role in connecting customers with our products.

We’re looking for a commercially minded Digital Marketing Specialist to join our Marketing team at Sydney Olympic Park. This is a hands-on opportunity to support and optimise paid digital campaigns, improve return on advertising spend and help drive sales growth across our channels.

Reporting to the Business Development Manager – Online Sales, you’ll work closely with our Digital Advertising Managers and broader Marketing team to deliver effective, data-led campaigns.

What You’ll Be Doing

• Support the setup, management and optimisation of Paid Search, Paid Social, Display and Programmatic campaigns.
• Ensure campaigns are accurately built, correctly tracked and aligned with approved budgets and business objectives.
• Monitor daily campaign budgets, performance and spend across paid media channels.
• Assist with testing new creative, audiences, formats and advertising platforms.
• Help plan daily and periodic performance marketing budgets.
• Identify new opportunities to reach customers and generate sales growth.
• Support the development and execution of strategies to improve ROAS and digital revenue.
• Prepare regular reports covering campaign spend, efficiency, performance and outcomes.
• Use platforms such as Google Analytics, BigQuery and Looker Studio to extract, analyse and present data.
• Contribute to the development and maintenance of automated reporting dashboards.
• Coordinate with the Marketing team to ensure creative assets, messaging and landing pages are delivered on time and fit for purpose.
• Analyse channel trends and flag performance insights, risks and anomalies.
• Explore new digital platforms, tools and advertising opportunities.
• Document processes, best practices and campaign learnings.
• Support knowledge sharing and capability development across the Digital Marketing team.

About You

You are analytical, organised and commercially focused, with a genuine interest in digital advertising and online sales growth. You’re comfortable working with campaign data, managing competing priorities and collaborating across multiple teams.

You will ideally bring:

• Experience supporting or managing paid digital campaigns across platforms such as Google Ads and Meta Ads.
• Knowledge of Paid Search, Paid Social, Display and Programmatic advertising.
• An understanding of campaign tracking, budgets, testing and optimisation.
• Experience using Google Analytics, Looker Studio, BigQuery or similar reporting and analytics tools.
• Strong analytical skills and the ability to turn performance data into meaningful insights.
• A working understanding of ROAS and other digital marketing performance measures.
• Strong attention to detail and confidence working in a fast-paced environment.
• Excellent communication and stakeholder-management skills.
• A proactive approach to identifying opportunities and improving processes.
• Experience in retail, eCommerce or performance marketing will be highly regarded.

Why Join 4WD Supacentre?

• Join a growing Australian retail business with a strong digital presence.
• Work on high-impact campaigns that directly support revenue growth.
• Gain exposure to multiple paid media channels, platforms and customer segments.
• Collaborate with an experienced and energetic Marketing team.
• Build your skills in campaign optimisation, analytics and performance reporting.
• Work from our Sydney Olympic Park office in a dynamic, fast-paced environment.

If you’re ready to use data, creativity and digital advertising to drive measurable business growth, we’d love to hear from you.

Apply now and help us inspire more Australians to get adventure-ready.