Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Digital Marketing Coordinator plays a vital role in enhancing the online presence and digital engagement of our brand, supporting our premium positioning as a leading UK housebuilder. This role is responsible for the coordination and execution of high-impact digital marketing initiatives that communicate the unique value of our homes and developments across multiple digital channels.

Working closely with the Head of Digital, the coordinator will contribute to the planning, creation, and optimisation of digital content and campaigns—including website updates, email marketing, SEO, and property portal listings. The aim is to drive lead generation, improve customer experience, and reinforce our reputation for quality, craftsmanship, and innovation.

This role supports both head office and divisional sales teams, ensuring digital content is aligned with brand messaging, meets quality standards, and is delivered on time. The successful candidate will help shape the customer journey online, using data-driven insights to improve performance and engagement across all digital touchpoints.

As Digital Marketing Coordinator, you will be part of the Group Marketing team, reporting to the Group Head of Digital. The marketing function sits within the Group Sales and Marketing department, which oversees the company’s prospecting, marketing, sales, customer journey, brand, digital, and communications activities

Principal Duties or Responsibilities:

The position will encompass a range of responsibilities related to digital marketing, optimisation, and performance analysis, all with a focus on the premium housebuilding sector, including;

Campaign Execution & Channel Management

• Coordinate and support digital marketing campaigns across email PPC, SEO, display, and property portals (e.g. Rightmove, New Homes for Sale)
• Assist in the creation, scheduling, and deployment of customer milestone marketing campaigns using marketing automation platforms
• Monitor and optimise ensuring alignment with KPIs
• Support SEO initiatives including keyword research, on-page optimisation, and content updates
• Ensure consistent brand messaging and visual standards across all digital channels

Website & Content Management

• Maintain and update website content using the Content Management System (CMS)
• Collaborate with divisional sales teams to ensure property listings, imagery, and development information are accurate and up to date
• Support UX improvements and contribute to enhancing the customer journey online

Customer Experience & Digital Innovation

• Contribute to the development of new features, tools, and content that support customer engagement and satisfaction
• Support testing and feedback loops to ensure digital enhancements meet user needs

Performance Monitoring & Reporting

• Track and report on campaign performance using tools such as Google Analytics, Looker Studio, Hubspot and Excel
• Monitor key metrics including traffic, engagement, conversion rates, and cost per lead
• Assist in compiling monthly performance reports for divisional sales teams and senior stakeholders
• Identify opportunities for optimisation based on data insights and customer behaviour

Stakeholder Support & Collaboration

• Help sales teams understand the digital customer experience which feeds into their sales pitches
• Contribute to cross-functional projects that enhance digital marketing operations and customer experience

Additional Responsibilities:

• Acts as a brand ambassador, ensuring all content consistently reflects the premium quality and attention to detail synonymous with the Crest Nicholson brand.
• Support the Head of Digital with ad hoc project work
• Supporting the wider marketing team as required

Essential Qualifications/Attributes

We are looking for people to join our Company who can demonstrate preferably all of the below:

Experience:

• Proven background in digital marketing and/or marketing
• Experience within the housebuilding sector desired but not essential

Qualifications:

• Educated to degree level in relevant field or equivalent experience desired

Skills:

• Experience with website CMS platforms, CRM systems for sales and marketing automation tools desirable
• Familiarity with digital advertising platforms and SEO principles
• Strong understanding of digital marketing fundamentals and customer journey mapping
• Excellent communication and collaboration skills
• Proven ability to work well under pressure
• High attention to detail and ability to manage multiple tasks simultaneously
• Proactive, enthusiastic, and comfortable working in a fast-paced environment
• Analytical mindset with a willingness to learn and adapt
• Ability to build rapport and trust quickly to understand business issues and areas for improvement
• Strong collaboration skills to work effectively with wider team, divisions and external partners

The Company

Crest Nicholson is a leading developer of quality homes and thriving, sustainable communities.

We create great places for our customers to live, selecting desirable locations for our developments and taking a holistic approach to the design of our homes and their surroundings.

Attractive placemaking helps us deliver appealing and well-connected communities where people and nature can thrive.

As an employer of choice, we offer an extensive range of benefits, to include:

• Competitive Salary
• Company Bonus Scheme
• Private pension
• Private healthcare and cash plan options
• 25 days' annual leave
• Cycle to work scheme
• Share save scheme
• Gym membership discounts

We are an inclusive employer; the Company will consider flexible working requests for all roles.

We seek to be an ethical and progressive employer which encourages a culture of openness, creativity and continuous professional development and which rewards the effectiveness and loyalty of our employees as an equal opportunities employer. If you are applying to work at Crest Nicholson, we will ask you to supply us with sufficient personal information to help us process your application. To learn more about what personal information we will need to process and why, please refer to our recruitment privacy notice which can be found on the Crest Nicholson website under ‘Recruitment Privacy Policy'.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!