Job Description

About canfitpro

canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro’s over 24,000 members include some of the world’s best fitness professionals, health club operators, industry suppliers, and fitness consumers.

Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others.

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

The Digital Marketing Coordinator is responsible for developing and executing effective digital campaigns through an assigned channel to enhance the organization's online presence. The role is focused on communicating fitness as a meaningful career and the role canfitpro plays in empowering healthier lives through fitness, creating positive, lasting impact among target audiences. Collaborating with various departments, developing on brand copy, managing digital campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

Key Responsibilities

Digital Content Creation & Campaign Execution

(Copywriting, Content development, brand alignment, and campaign delivery)

• Develop compelling copy for digital channels, ensuring consistent brand voice and tone
• Execute and optimize digital marketing campaigns across platforms
• Manage and deploy paid advertising campaigns, including audience targeting and A/B testing
• Build, test, and launch email campaigns within CRM Dynamics, ensuring mobile-friendly and engaging design
• Collaborates with Marketing Manager to review current trends, manage brand reputation, and coordinate actions
• Collaborate with influencers and brand partners to extend reach, drive engagement, and support campaign objectives
• Partner with Graphic Designers to create high-quality, on-brand digital assets

2 Digital Channel Management & Performance Optimization

(Content planning, analytics, and customer journey development)

• Develop and manage integrated content calendars across social, email, and blog channels
• Analyze and efficiently record channel performance and generate insights to optimize reach, engagement and conversion
• Build and maintain customer journeys and segmentation strategies within CRM Dynamics
• Collaborate with internal stakeholders to align campaigns with product launches and strategic priorities
• Monitor audience sentiments, provide support to current and prospective customers and problem solve gathering necessary information while formulating appropriate resolutions

Project Coordination & Cross-Functional Collaboration

(Project execution, workflow management, and stakeholder coordination)

• Coordinate marketing projects, ensuring clear briefs, timelines, and deliverables
• Support execution of campaigns that drive onboarding, engagement, and retention
• Manage email lists, segmentation, and data integrity to support campaign effectiveness

Communication/Business Relationships

Internal (within the Organization)

Contacts: Management Team & All Staff

Purpose of Communication: Marketing Campaign updates and sharing of creative assets

External (outside the Organization)

Contacts: Third party vendors/Partners

Purpose of Communication: Information gathering and sharing of marketing insights

Minimum Required: College or University Degree in Marketing, Branding, Communications, Advertising, ora related field

• Preferred: Specialization or coursework in Digital Marketing, Email Marketing, Social Media Marketing, or Content Strategy

Certifications in digital marketing tools/platforms (e.g., Google Analytics, Meta, HubSpot, or equivalent)

Work Experience

Minimum Required: 1–2 years of experience in digital marketing, social media, or communications

Hands-on experience executing social media and/or email marketing campaigns

Experience creating content (copywriting) for digital channels

Preferred: Experience managing or supporting paid digital campaigns (social and/or email)

• Experience collaborating with influencers, brand partners, or external vendors
• Experience working with CRM or marketing automation platforms (e.g., Dynamics, HubSpot, Salesforce)
• Experience in health, fitness, or lifestyle brands

Knowledge, Skills & Abilities

Minimum Required:

• Strong written communication and copywriting skills with high attention to detail (grammar, tone, accuracy)
• Working knowledge of social media platforms, email platforms and management tools (e.g., Hootsuite, Sprout, Meta Business Suite)
• understanding of digital marketing principles, including audience targeting and campaign execution
• Experience using analytics tools (e.g., Google Analytics, platform insights) to track performance
• Strong organizational and time management skills, with the ability to manage multiple priorities and deadlines
• Proficiency in Canva, Capcut or similar tools for content creation
• Ability to collaborate effectively across teams and incorporate feedback

Preferred

• Experience with CRM and marketing automation tools (e.g., Microsoft Dynamics)
• Knowledge of email marketing best practices, including segmentation, journey building, and deliverability
• Experience with paid media optimization, including A/B testing and audience segmentation
• Familiarity with design or video editing tools (e.g., Adobe Creative Suite, Premiere Pro)
• Understanding of customer journey mapping and lifecycle marketing

Demonstrated ability to analyze data and translate insights into campaign improvements

Core Competencies

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Time Management: Values time and uses their time effectively and efficiently. Concentrates their efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.

Functional/Technical Skills: Has the functional and technical knowledge and skills to perform at a high level.

People Leadership

Direct Reports: 0

Working Conditions

• Hybrid Working Environment with 2-3 days in office
• Continuous sitting, use of computer, keyboard and phone
• Continuous screen time demanding audio and visual attention
• Able to travel to events in Canada or Internationally if required for business purposes
• Able to work some evenings or weekends as required

Perks of working at canfitpro

• To help lead canfitpro in its vision- we aspire to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.
• FREE Fitness membership and discounted membership for friends and family.
• Group benefits plan designed to meet employees’ basic and life-changing benefits needs.
• Diversity, Equity and Inclusion Learning to create and support a culture of learning, unlearning and celebrating our differences.
• You will receive a paid day off during your birthday month every year.
• Your career development is supported through free online learning in all areas of our business
• canfitpro provides access to our certifications and continuing education at no cost.
• Employee Recognition Program - Bucket list - Earn coins that can be redeemed for various gift cards.

Compensation:

It is expected that the selected candidate will start at a base salary of $49,000. The annual range of expected compensation for the position is $49,000 - $61,000 determined by performance and time in the position.

This job posting is for an existing vacancy.

Diversity and Inclusion

canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.

Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself:

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.