Job Description

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

Following a recent evolution of the Chadstone Marketing Team, we are seeking a Digital Marketing Coordinator to support the growing scale and sophistication of our digital ecosystem. This role is critical in delivering integrated, high-performing digital campaigns across owned, earned and paid channels,ensuring consistency, accuracy, and impact across every touchpoint.
You’ll bring hands on experience across website, eDM, content and social media, and always on activity. Working across platforms, content and performance, you’ll help deliver best in class digital experience while supporting the optimisation and day to day management of Chadstone’s wider digital ecosystem.

What you’ll be doing

Digital Campaign Delivery

• Coordinate digital marketing activity and campaign implementation including channel plan development, scheduling, performance monitoring and optimsation, and post-campaign reporting.

Content & Channel Management

• Manage and deliver engaging, on-brand content across Chadstone’s digital ecosystem including website, app, eDM, social media, and directories, crafting content that is both visually compelling and editorially strong

Paid Media & Performance Support

• Support paid media campaigns and always-on digital programs (including SEO and SEM), partnering with internal stakeholders and external agencies to optimise results.

Digital Operations & Workflow Coordination

• Act as a central point for digital requests from centre teams and National Marketing, ensuring clear prioritisation, timelines, and seamless delivery.

Data, Insights & Optimisation

• Monitor campaign performance across owned and paid channels, providing actionable insights and continuously optimising to achieve KPIs.

Trends, Innovation & Best Practice

• Stay ahead of emerging digital trends, competitor activity, and platform updates to inform campaign strategy and elevate content execution.

Experience & Capability Accountabilities

Campaign & Multi-Channel Coordination

• Proven ability to manage multiple campaigns and activities simultaneously across digital platforms, meeting deadlines in a fast-paced environment.

Digital Platform & Tools Expertise

• Hands-on experience with digital platforms such as Google Analytics, Braze, Meta Business Suite, TikTok, and CMS tools (e.g. Storyblok).

Data-Led Decision Making

• Ability to interpret data and performance metrics to inform decisions, optimise campaigns, and improve outcomes.

Content & Communication Excellence

• Strong written and verbal communication skills, with the ability to create engaging, accurate, and on-brand content.

Stakeholder Collaboration

• Confident in building and maintaining strong relationships across teams, including Marketing, Centre Management, and external partners.

Digital Curiosity & Growth Mindset

• Demonstrated curiosity and passion for digital, with a proactive approach to learning, testing, and continuous improvement.

About You

You’re a detail-oriented and proactive digital coordinator with hands on experience across the digital ecosystem, thriving in a fast-paced environment. You bring strong writing skills, exceptional attention to detail and a solid foundation in digital marketing. You are highly analytical, with a natural curiosity for data and performance a passion for using insights to continuously optimise campaigns and improve the customer experience

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options

• Birthday leave & purchased additional leave

• $1,000 worth of VCX securities rewarded for eligible team members

• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: talent.acquisition@vicinity.com.au

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.