Job Description

Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

About this role:

We are seeking an experienced Digital Marketing Content Manager to join our team. The successful candidate will play a pivotal role in optimizing digital marketing initiatives and enhancing user experience across our corporate-owned digital platforms and tools. The Digital Marketing Content Manager will hold the responsibility for managing and posting content within various Content Management Systems (CMS) that support all corporate-owned websites. This position requires a strong command of digital tools and platforms, collaboration with the marketing team, and overseeing various content creation projects. The ideal candidate will possess a solid blend of project management, design, and technical skills, with proficiency in photo and video editing being essential.

This is a remote role; however, preferred locations are Palm Beach Gardens, FL or Atlanta, GA.

Key Responsibilities:

Experienced professional with highly developed Marketing experience:

• Responsible for developing communication and advertising campaign content and maintaining relationships with advertising vendors.
• Contributes to the development of advertising campaigns and serves as a contact for internal customers and training teams on useful sales/marketing tools.
• Develops and executes an efficient digital publication workflow to manage content requests effectively.
• Manages and implements new content in Content Management Systems (CMS) with a focus on quality and version control.
• Collaborates with internal stakeholders to publish digital content assets and ensure brand consistency and adherence to established style guidelines.
• Liaise with third-party vendors for digital asset creation.
• Gathers information from various Carrier's business units to craft compelling content.
• Route, track, and secure approvals from business units and legal representatives.
• Maintain the organizational content matrix for the Carrier Customer Experience.
• Oversee digital asset management tools.
• Utilize web analytics tools to assess website traffic and users’ engagement metrics.
• Collaborates with Digital Technology and Martech support to troubleshoot technical issues.
• Understands website creation and update process, contributing to website enhancements.
• Editing text and images to ensure they follow the company’s brand guidelines.
• Creating infographics to illustrate complex concepts in simple ways.
• Adapt multimedia files for web integration and optimization.
• Communicate and educate sales personnel on solutions and tools available through the Internet and online networks to increase sales and productivity.
• Develops the organization's Internet content and handles its Web exposure and position to increase brand awareness online.
• Formulates plans to extend business with established accounts and to transact business as agent for advertising accounts.

Required Qualifications:

• Bachelor's Degree
• 7 + years of content marketing or other digital marketing experience.

Preferred Qualifications:

• Proficiency in utilizing a range of digital tools and platforms (SDL Tridion, Adobe Creative Suit, Cloudinary, Media Beacon, Monday, Workfront)
• Strong attention to detail and commitment to maintaining brand consistency.
• Familiarity with Content Management Systems (CMS) and their role in publishing content.
• Experience with MS Office.
• Basic technical knowledge of HTML and web publishing. Understanding of website creation process and ability to contribute to updates and enhancements.
• Basic knowledge of digital and graphic design and ability to modify multimedia files for web integration.
• Prior experience with digital asset management tools is a plus.
• Collaborative mindset and effective communication skills for interaction with internal teams and third-party vendors.
• Good organizational and time-management skills

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