The Digital Marketing, Communication & Field Marketing Manager is responsible for developing and executing integrated marketing strategies across digital platforms, corporate communications, and field marketing activities. This role aims to drive brand awareness, generate leads, strengthen customer engagement, and support sales growth.
Key Responsibilities:
Manage on:
1. Content Creation: Develop and create compelling and relevant content for social media, marketing collateral, including presentations, product descriptions, and website content.
2. Advertising and Promotion: Coordinate advertising campaigns across various online channels, such as print, digital, and social media. Monitor and analyse the effectiveness of advertising and promotional activities.
3. PR and Media Relations: Cultivate and maintain a good relationship with local media agencies, tv media, journalists, and key influencers. Coordinate press releases, media interviews, and manage any crisis communication.
4. Brand Management: Ensure consistency and adherence to brand guidelines across all marketing communications materials. Work closely with the regional communication and local agency team to create visually appealing and impactful assets.
5. Market Research and Analysis: Monitor market trends, competitor activities, and customer preferences and inform management. Conduct regular analysis to identify opportunities and make strategic recommendations for future marketing campaigns.
6. Budget Management: Assist in managing the marketing communications budget, including tracking expenses and ensuring cost-effectiveness in all marketing activities.
7. Field Marketing: To collaborate with distributors, retailers, and promoters, blending trade strategy with field execution
8. Promotor Management: Recruitment, allocation, and training, sale target/sales speed, sales analyses, prepare promotor cost (salary, incentives).
9. Store Management (MMs and Dealers): in store execution, display strategy, POSM and complaint checks.
Qualifications & Requirements:
