Job Description

About the Role

• Turn campaign priorities into clear timelines, deliverables, and launch plans, while coordinating stakeholders, approvals, and dependencies to keep projects moving
• Partner with the editorial content writer, email specialist, and internal stakeholders to ensure campaigns are built, routed, and launched accurately and on time
• Execute digital marketing campaigns across email, landing pages, nurture programs, web content, and other digital channels
• Build and adapt campaign assets in tools such as Canva, Stripo, and HubSpot as part of campaign execution across digital channels
• Manage campaign setup, segmentation, QA, and deployment within marketing platforms and workflows
• Execute testing across messaging, subject lines, calls to action, layout, audience targeting, and campaign flow, and recommend practical improvements based on performance
• Ensure campaign execution aligns with audience needs, business goals, and brand standards
• Identify and address process gaps or bottlenecks that could delay launches or reduce campaign effectiveness

Qualifications

• 5+ years of experience in digital marketing, campaign management, integrated marketing, demand generation, or a related B2B marketing role
• Experience managing multi-channel digital campaigns across email, landing pages, web, and marketing automation platforms
• Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and moving parts at once
• Working knowledge of marketing automation tools such as HubSpot, Marketo, Pardot, or similar platforms
• Experience with audience segmentation, campaign testing, reporting, and performance analysis
• Working knowledge of Canva, Stripo, or similar tools used to support digital campaign execution, with an understanding of how layout, messaging, and asset formatting affect performance across channels
• Strong communication and collaboration skills, with the ability to work effectively across teams and stakeholders
• Ability to work with complex or technical subject matter and translate it into structured digital campaigns
• Analytical mindset with the ability to use data and performance insights to improve execution

What Success Looks Like

• Campaigns are executed accurately, efficiently, and on schedule
• Projects move forward with clear ownership, stronger coordination, and fewer delays
• Internal stakeholders have better visibility into timelines, deliverables, and campaign progress
• Campaign assets are built and adapted efficiently as part of the execution workflow across channels
• Digital campaigns are easier to launch, measure, and optimize
• More of the day-to-day campaign execution burden is removed from marketing leadership