GenZ Talent

Digital Marketing & Brand Growth Executive

GenZ Talent  •  Lahore, PK (Onsite)  •  26 days ago
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Job Description

Job Title: Digital Marketing & Brand Growth Executive

Department: Marketing & Communications
Working Style: Onsite
Location: Lahore, Pakistan
Requirement: Fluent in written and spoken English

About the Role

Our client company is looking for a Digital Marketing & Brand Growth Executive to drive brand visibility, content development, and digital execution across multiple platforms.

This role will support strategic marketing initiatives by strengthening brand identity, enhancing online presence, and executing digital campaigns across key markets including GCC and international regions.

The ideal candidate is creative yet structured, with strong content instincts and an understanding of brand positioning. They will translate business objectives into thoughtful digital storytelling, consistent engagement, and high-quality digital experiences.

Key Responsibilities

1. Branding & Positioning

  • Build and maintain a strong brand presence across website and professional platforms

  • Support the development of thought-leadership content for multi-region audiences

  • Maintain narrative and visual consistency across brand touchpoints

2. Content Creation & Design

  • Design marketing collateral, social content, decks, and presentations using Canva

  • Convert insights, case studies, and updates into engaging digital content

  • Support basic video clipping/editing for short-form content

3. Digital Marketing Execution

  • Maintain and update website content (WordPress/Webflow/Wix)

  • Manage content calendars and social publishing cadence

  • Track metrics and insights to improve digital engagement and performance

4. Partner & Campaign Support

  • Support marketing initiatives for partnerships, events, and webinars

  • Build landing pages for campaigns and registration workflows

  • Help execute post-event content and lead-nurturing activities

5. Market & Competitor Research

  • Conduct audience and competitor research

  • Build targeted prospect/company lists for growth opportunities

  • Provide insights to support brand positioning and strategy

Looking For:

A proactive, creative, and detail-oriented marketing professional who understands brand storytelling, digital execution, and structured content delivery.

You bring initiative, problem-solving ability, and a quality-focused mindset suitable for fast-growing international operations.

Qualifications & Experience

Required

  • 1 - 4 years of experience in digital marketing

  • Strong storytelling and visual content creation skills

  • Proficiency in Canva

  • Solid written English communication

  • Understanding of LinkedIn as a strategic brand platform

  • Ability to work independently with structure and reliability

Preferred

  • Experience with WordPress/Webflow/Wix

  • Familiarity with short-form video editing tools

  • Exposure to GCC or global marketing environments

GenZ Talent

About GenZ Talent

The future of work is shaped by Gen Z. Soon, they will become the most populous and diverse generation in history. Their entry into the workforce has transformed traditional employer-employee dynamics, bringing new expectations around workplace culture, values, and well-being. Forward-thinking organizations are already adapting, placing greater focus on inclusivity, flexibility, and mental health. Research shows that by 2040, Gen Z will make up 58% of the global workforce, with nearly 79% represented in the tech industry.

At GenZ, we partner with companies to design strategies, build systems, and create environments that align with the needs of this generation—positioning organizations for sustainable success in the Gen Z era

Industry
IT & Software
Company Size
11-50 employees
Headquarters
Lahore, PK
Year Founded
2022
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