You will be working closely with the Head of Marketing and the entire Growth Team to create and execute a completely integrated digital marketing strategy for Sprout Solutions.

TASKS:

• Familiarize and work towards being the digital “expert” for Sprout Solutions;

• Brainstorm new and creative growth strategies. Coordinate and work collaboratively with the different company departments, agencies, freelancers and other vendor partners;

• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments. Instrument conversion points and optimize user funnels. Conduct comprehensive marketing researches about competitors performances, customer behaviour, etc.;

** Frequency:

-1 digital media trend every week to share to weekly report every Monday

-Keep track of competitor's email behavior

-Keep track of competitor's media buying behavior

• Email marketing: Develop, strategize and create all email campaigns. Track key metrics per campaign objective and categorize content into buckets to create daily PCRs (post-campaign reports);

** Frequency:

Email campaigns - at least 4 emails across all email segments per week

Sprout standards for email:

-20.94 % Open rate

-1.32 % Average click-through rate

-6.31 % Average click-to-open rate

-0.30 % Average unsubscribe rate

*Update the Mailerlite manual

• Digital media buying: Create, oversee, strategize and manage different objectives per campaigns and platforms. Track key metrics and create daily PCRs (post-campaign reports);

** Frequency:

Facebook sponsored ads - at least 4 active campaigns per month

-At least 4% CTR across all campaigns

Linkedin ads -exploratory

Google ads - exploratory

Youtube ads - exploratory

Affiliate ads - exploratory

• Website: Develop and manage the organization’s website and revamp the website's content. Track and analyze website traffic flow and provide regular internal reports. Attain key performance indicators such as reducing the website bounce rate and fix any errors or bugs within the site;

** Frequency:

-at least 60% and below bounce rate

-at least 50 seconds average session duration

• May be assigned to handle new projects from time to time or if the need arises;

-Social media posts

• Other related digital marketing support, communication, and tasks that may be required from time to time

-Onboarding "Sprout U"

• Perform other duties as assigned by the company

QUALIFICATIONS | COMPETENCIES:

• 2+ years of experience in Digital Marketing or similar roles

• Must have crisp English writing skills

• Social media savvy - must be familiar with major social media networks, including SlideShare and Quora

• Must know SEO (and willing to learn more and be trained

• Tech-savvy - must be quick to learn various tools because you’ll be using a lot of them

• Blogging (active or past), is a PLUS

• Photoshop / design ability is a PLUS but not required