Ford Motor Company

Digital Marketing Analyst

Ford Motor Company  •  Chennai, IN (Onsite)  •  7 days ago
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Job Description

The ideal candidate will be responsible for developing and maintaining data pipelines, integrating data from multiple marketing and customer platforms, and enabling advanced analytics and measurement solutions. The role requires close collaboration with data science, analytics, and business teams to deliver high-quality datasets for marketing effectiveness and audience measurement.

  • Design, build, and maintain scalable data pipelines and ETL/ELT processes.
  • Integrate and manage data from CRM, CDP, media platforms, ad servers, web analytics, and transaction systems.
  • Develop data models and analytical datasets to support MMM, MTA, audience measurement, and customer analytics.
  • Ensure data quality, governance, and reliability across marketing data assets.
  • Optimize data workflows and automate data processing using Python and SQL.
  • Collaborate with data scientists and analysts to enable advanced modeling and measurement solutions.
  • Support cloud-based data platforms and modern data architecture initiatives.
  • 8+ years of experience in Data Engineering, Marketing Analytics, or related fields.
  • Strong expertise in Python and SQL.
  • Experience with cloud platforms such as AWS, Azure, or GCP.
  • Strong understanding of data warehousing, data modeling, and ETL/ELT frameworks.
  • Experience working with first-party customer data, audience platforms, and digital marketing datasets.
  • Exposure to Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), customer analytics, or media measurement.
  • Excellent problem-solving and stakeholder management skills.
Ford Motor Company

About Ford Motor Company

We don't just make history -- we make the future. Ford put the world on wheels over a century ago, and our teams are re-inventing icons and creating groundbreaking connected and electric vehicles for the next century. We believe in serving our customers, our communities, and the world. If you do, too, come move the world and make the future with us.

Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.

Privacy Policy: https://www.ford.com/help/privacy/

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Dearborn, Michigan
Year Founded
Unknown
Website
ford.com
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